SanDisk Eyes Wearables and Entertainment Divisions in Auto Sector


Published Date : Feb 03, 2015

SanDisk on Monday announced its entry into the automotive industry with its first auto grade NAND flash devices designed for auto infotainment systems and next generation connected cars. The multinational flash memory storage solution provider also intends on laying more emphasis on embedding flash in many wearable devices. SanDisk believes that this development will help to boost its growth in the shipments of flash in the next 10 years.

According to a report by Gartner Inc., almost all trucks and cars will be connected to the internet in the coming five years. The report added that by the year 2020, approximately 150 million vehicles will have Wi-Fi connection and of that, 60 per cent to 70 per cent will be able to consumer, create, and share internet based data. 

This additional connectivity will allow automobile makers to switch their business model to tech innovators from solely hardware. These technological innovators will then gain revenue from mobile applications. However, car makers will have to partner with companies such as Apple, Google, SanDisk, and Samsung in order to be able to do that.

The new Automotive SD cards and Automotive iNAND embedded MultiMediaCard or eMMC by SanDisk will provide a maximum storage capacity of 64 gigabyte. It will also be in alignment with AEC-Q100 specifications which is a qualification for that is aimed at automotive integrated circuits.

The SanDisk Automotive flash is designed to cater to a wide collection of in-vehicle applications which include entertainment systems, 3 dimensional mapping in navigation systems, advanced driver assistance systems (ADAS), advanced augmented reality, and data event recorders.