In the Oracle Retail Week Awards, the retail industry Oscars, Shop Direct banged three awards that included the coveted Pureplay Etailer of the year award as well. The ceremony that was held in Grosvenor House Hotel in London, Shop Direct which is a digit retail group was tagged as the winner of the special night. The company won award for the Retail Technology Initiative of the year and the Supply Chain Initiative of the year awards category.
The awards were a result of the two impressive years the company had invested into after it decided to transform a catalogue based model into a world class digital retail model.
The judges sitting at the panel were, Andy Clark, Asda President and Chief Executive along with John King, House of Fraser Chief Executive declared the winner and stated that, in the year 2013-14; the business of Shop Direct accounted around 512% exceptional growth in the profitability which is actually a stunning and great achievement. They further added that this noteworthy achievement is possible on the basis of three pillars on which the whole organization stands – easily accessible, good things and huge number of people.
Alex Baldock, the Chief Executive of Shop Direct group stated that, all the awards the company has received is a gesture that the customers are sitting and observing the transformation Shop Direct has gone through. He further added that the ambition of Shop Direct to be the world class digital retailer seems to be in reach now.