Chinese Market Increasingly Important for the Italian Footwear Industry, say the MICAM Organizers


Published Date : Sep 19, 2013

Organizers of the MICAM, a global exhibition of footwear held in Milan annually said that the Chinese market plays an integral role for the internationalization of the Italian footwear sector. With the 76th edition of the MICAM closing on Wednesday, the industry is now gearing up for the Shanghai edition of the exhibition to be held from October 11 - 13. This is the second edition of the exhibition\'s Shanghai edition that received a positive response last year.

the MICAM is organized annually by ANCI, the Italian footwear association in collaboration with Fiera Milano.

The Shanghai event has over 250 confirmed exhibitors and 30% of these are non-Italians. Besides, thousands of operators will be in attendance at the exhibition. 

With the slowdown in the Italian economy, the domestic footwear sector has been heavily impacted. For a number of Italian shoe manufacturers, internationalization remains key to their long-term survival strategies. In fact, the Italian footwear industry\'s growing interest in exports is already beginning to show results with ANCI officials say that as compared to the the first five months of 2012, footwear exports from Italy in the same period in 2013 showed growth in terms of revenue and volume.

According to officials from the Italian footwear segment, China\'s contribution has been central to the ailing industry.