With a huge base of Indian consumers shifting towards non-carbonated beverages from general cola drinks, food and beverages giant PepsiCo is speeding up to clutch a share of the shifting consumer habits. The initial move towards this direction is its resolution to launch 7UP Nimbooz Masala Soda across the nation in this summer.
7UP Nimbooz Masala Soda of PepsiCo will be a conventional beverage that is nimbu pani, and will be a well-tested product, which the American beverages biggie has been piloting in various parts of India for the some years in past or even more. As the market sources state, the firm is also working on various other conventional Indian beverages that can hit the retail stores for test marketing in the next few months.
According to the market experts, PepsiCo is thinking to launch a few other customary drinks to speed up its local portfolio. An analyst who is tracking the industry stated that these are expected to hit the marketplace for testing in the next few months. But formal roll outs are expected to commence later on this year, or the next summer.
7UP Nimbooz Masala Soda that was test marketed in 2012 for the first time was circulated in selected regions of the nation during the previous years. PepsiCo has 5 beverages brands, namely Pepsi, Mirinda, 7UP, Slice, and Mountain Dew, which generates expected yearly retail sales of US$159 million or more.