Anybody walking into a grocery shop can swiftly see that nutritional supplements are a huge business. The herbal and vitamins supplements control an important chunk of floor space. The capsules, pills, and the powders make up for 5% of all the grocery sales in the U.S. Their revenue margins, although, are about ten times higher than those of the food items.
The food additives, as a matter of fact, keep various small organic groceries in the market, according to Mr. James Johnson, a senior market research analyst at the trade publication Nutrition Business Journal. Many Americans, hoping to make their health better, waste their hard-earned money on these products. About half of the American population takes multivitamins. Many of them also take personalized vitamin supplements. Around 1 in 5 U.S. adult citizen utilizes herbal supplements. As told, the Americans are expected to spend US$21 billion on herbal supplements and vitamins in 2015. If protein powders are comprised, supplements are as huge a market as all natural foods combined.
The United States Preventive Services Task Force, which is an independent group of doctors, in 2013, opted for not recommending habitual use of any multivitamins. In 2011, the study on women’s health in Iowa determined that, when other substances were barred, those, who had vitamins died earlier than those who did not. Only calcium and vitamin B had a short lived positive result. The research followed more than thirty eight thousand women for around 20 years.