McLaren Expands Retail Network in Latin America, Australia


Published Date : Mar 23, 2015

Popular British automaker McLaren, renowned for their shining Formula One history as much as their limit-stretching sports cars, has expanded its sales network in two emerging regions of the world. McLaren is planning to open its second showroom in Latin America in the form of ‘McLaren Mexico City’, a showroom eponymously located in Mexico’s capital city and one of the largest cities in the world. This brings the total of countries in which McLaren showrooms are located to 31. The new Mexico City showroom, slated to open in May 2015, is McLaren’s 18th showroom in the Americas, adding to the 14 in the U.S., 2 in Canada, and another in Latin America.

McLaren also opened a new showroom in Melbourne, making it the sports car maker’s second retailer in Australia, following McLaren Sidney. This is in response to the growing popularity of McLaren in the Victoria region of Australia.

Both these showrooms will sell McLaren’s top-notch, award-winning supercars such as the 650S and 650S Spider.

The event in Melbourne that accompanied the announcement of the new showroom was highlighted by two very special cars: the only registered McLaren F1 sports car in Australia and the first McLaren P1 sports car to be exhibited to the world press at the 2012 Paris Auto Show.

Josemaria Herrera Garcia, CEO of the new Mexico City showroom, laid emphasis upon McLaren’s proud past in Formula One, where, despite their recent travails, the team is rightfully counted among the very best teams ever to have participated in the sport. At the Melbourne Grand Prix last week, the two McLarens finished at P11 and P17; the carmaker must be hoping for a better sales performance in the fourth most expensive city in the world.

The two new showrooms are located at Santa Fe, DF at Juan Salvador Agraz 65, Mexico City, and Eureka Tower, 80 City Road, Southbank, Melbourne, respectively.