When it comes to the most popular take-away or grab and go food, beverages always top the popularity chart. Among the different types of beverages available in the market, the demand for functional beverages is growing at a rapid pace owing to its overall nutritional benefits. In addition, functional beverages are also believed to keep one’s body hydrated, which is why the demand for the same has upped significantly in the recent years.
Functional drinks are basically fortified drinks that prevent as well as help to address health issues. The benefits of these beverages can be experienced by people from all age groups. The fortification can include ingredients such as vitamins, herbs, minerals, and amino acids. Moreover, it may also include additional vegetables and raw fruits extracts.
It is important to note here in this regard, the sector of functional food beverages is a sub segment for functional food and non-alcoholic beverage industry. On the basis of product type the market can be segmented as sports drinks, energy drinks, dairy-based beverages, juices, nutraceutical drinks, enhanced water, and others.
Energy drinks have been successful to pocket itself a majority of market share. Other popular functional drink segments are nutraceutical drinks and sports drink. The market for functional food can be also segmented on the basis of ingredients used to manufacture it. These include amino acids, antioxidants, probiotics, super fruit extracts minerals, prebiotics, vitamins, and botanicals.
Traditionally, North America has dominated the market for functional beverages. The availability functional beverages in innovative varieties and different tastes and attractive packaging have contributed significantly to the growing demand for functional beverages in the region. Other prominent markets for functional beverages are Asia Pacific and Europe respectively.