Smartphone sales have just reached a very significant milestone. According to latest official figures, smartphones have significantly grown in popularity the world over, with nearly 1 billion shipments being recorded in 2013. This is the highest number ever recorded in smartphone sales, and this number accounts for nearly one-seventh of the global population. This data was revealed in research by IDC.
According to the research, the shipments of smartphones rose by a whopping 38.4% in the year 2013. In the previous year, nearly 725 million units were sold, as per data available in the Worldwide Quarterly Mobile Phone Tracker by IDC.
In 2013, nearly 1.82 billion cellular were shipped (including smartphones). This marks a 4.8% spike from the 2012 figures that stood at a total of 1.73 billion units.
According to data available as part of this report, the dominance of Samsung in the smartphones market continues. It held a 31.3% share of the smartphones market, whereas Apple Inc lost its share and slid fown to 15.3%. Among the other top vendors were Huawei (4.9%), LG (4.8%), and Lenovo (4.5%).
Currently, the dominant trends within the smartphones industry are a demand for low cost devices with large screens. However, low cost devices are a stronger trend than the large screen demand, as it is the former that is propelling demand.
According to the research report, the markets of China and India are reaching a point where smartphones that are lower than USD 150 comprise a larger chunk of the shipments. This gives many people access to a solid computing experience. The research shows that together, Samsung and Apple accounted for nearly half of the worldwide sales of smartphones—which the companies achieve via large marketing spends, intricate distribution channels and an ever expanding product portfolio.