OPPO, the Chinese smartphone maker will establish a new production unit in India by August to cater to the demand for smartphone in India as well as overseas. With the Indian government making imported phones costlier, Chinese handset manufacturers such as Xiaomi, Coolpad, OPPO, and PhiComm are focusing on manufacturing in India to tap the growing smartphone market in the country.
According to Sky Li, the Vice President of OPPO, India figures as a top priority in the company’s expansion plan in South Asia. The company aims to increase its volume in the country to meet the rapidly growing smartphone market. The brand is already present in Europe, North America, and Asia. In Indonesia, the smartphone manufacturer is among the top three players in the market, accounting for more than 11% market share. In smartphone markets in Vietnam and Malaysia, the company owns 13% and 11% respectively. Li revealed that this year, the company aims to sell above 15 million units across the globe.
In India, OPPO entered in January 2014 and managed selling 400,000 devices last year. This year, the target has been increased to 1.5 million units. To meet the expected target, the organization is focusing on sales and service network. The company has 120 service centers in India and is planning to open 200 service centers by the end of this year. Regarding production in India, it aims to build a state of the art manufacturing facility and gain a bigger share in the Indian smartphone market in the near future.