Nearly seven months after voters in the city rejected the taxation of sugary drinks under the garb of public health, lawmakers in San Francisco are trying another tactic to curb the consumption of sugary soda beverages.
A Board of Supervisors committee was scheduled to take into consideration three pieces of legislation on Monday that determine a new approach in the war against sweetened beverages.
One of the proposed measures to curb the soda consumption would require soda advertisements on billboards, buses, and other city surfaces to add warnings that state drinks with additional sugar may result in diabetes, obesity, and tooth decay. This new rule will also be applicable in sports venues.
Some of the other laws under consideration include prohibiting city funds from being used to purchase soda and banning soda ads on public property.
Around US$ 10 million was spent by industry groups to reject the proposed soda tax last November on the San Francisco ballot. These same companies plan on fighting the new bills, as stated by Roger Salazar, spokesperson of the American Beverage Association.
Salazar repeated what he had said during the soda taxation law: The association believes that every sugar is the same and no single product can be isolated.
The Sugar Sweetened Beverage Safety Warning Act is a bill that requires labels on each individual bottle and can of sugar-sweetened drinks that are sold in California, warning consumers of the health risks. This bill was brought to light in the Senate of the state this year but died in committee on a tie.