The iconic Pumpkin Spice Latte from Starbucks is undergoing a serious shift. The highly popular fall-time drink from the world-famous coffee joint is getting rid of the caramel coloring and adding actual pumpkin squash. When the drink hit tables this fall, it will be the first coffee beverage that uses real pumpkin.
The company stated in its announcement regarding this news on its official website that it has been trying to keep the news under lid until the Pumpkin Spice Latte reached its final stage of reinvention. But ingredients and recipes have started to ship to Starbucks stores and thus the buzz started building. After having heard from partners and customers regarding their concerns about the ingredients of the very popular drink, the company has taken the decision to reinvent the recipe, adds the website.
Hitting tables this fall, the reinvented drink will contain the ingredients: milk, espresso, pumpkin puree based pumpkin spice flavored spice, vanilla syrup, whipped cream, and pumpkin spice topping.
The iconic drink offered by Starbucks will now finally contain the flavors that it has only mimicked so far. By replacing the artificial colors and flavorings, Starbucks is joining the club of major food companies that have announced this year about them making more use of natural ingredients in their products and limiting the use of artificial flavors and colors, including companies such as Pizza Hut, General Mills, Kellogg, Taco Bell, and Subway.
Only about a year ago, an influential food blogger Vani Hari had called out to the fact that the popular beverage did not have any pumpkin, rather only pumpkin pie spices. The revelation was soon picked by many tabloids and Starbucks had to take serious decisions regarding the ingredients of the drink. The company had announced back then that it was looking at some way to phase out caramel coloring from the drink.