Published Date : Aug 19, 2015
The largest trade fair for intimate apparel in the country, Galleria Intima, in its fourth year will bring in tow major elastic companies in China–Shanghai Elastics and Legend Elastics- to display their products.
Every year, the event is organized by Indian Intimate Apparel Association of India (IAAI). This year’s show which is going to be held on Aug 26-27 in New Delhi will be inaugurated by textiles minister Santosh Kumar Gangwar.
The focus of this year’ show is to expand collaboration of Indian elastic industries with Chinese producers for competitive standing in the international market. The show will also be a platform for a discussion on local consumer trends and patterns by both Chinese and Indian stakeholders for maximum benefit from the collaboration.
India has the capacity to become one of the leading producers of intimate apparel. However, lack of innovative designs and production technologies are the challenges faced by manufacturers. China, being the largest supplier of intimate apparel in the world, is regarded for producing a range of top quality designs.
The event will give a chance for Indian manufacturers to receive insights for the production of high quality products through collaborations, workshops, and exchange programs with Chinese companies, as stated by IAAI in a press release.
The CEO of IAAI commented that procurement of good quality elastics for lingerie and undergarments has been a daunting task for the intimate apparel industry in India. The event is likely to open doors for Indian intimate apparel manufacturers with the participation of elastic companies from China, which will present import opportunities from China and also joint ventures between Indian and Chinese manufacturers for the production of high quality elastics in India.
Galleria Intima 2015 is expected to receive participation from top world brands and also more than 1,000 Indian brands.