Chinese E-commerce King Alibaba Seeking to Expand Latin America Presence


Published Date : Sep 02, 2015

Alibaba, the e-commerce e giant in China is seeking ways to expand presence in Latin Amer4iac, as stated by Michael Lee, head of business development and international marketing at Alibaba.

The expansion of the company is basically focused on Brazil and Argentina, wherein the company has been steadily growing in the last few years, the business head further added.

The declaration was made by the business head recently in Buenos Aires at a conference organized by Argentina Chamber for Electronic Commerce and Latin American Institute for Electronic Commerce.

The business head further stated that Central and South America make up for about 6% of the revenue of Alibaba, but it has grown conside4rablty, particularly in Argentina and Brazil.

To make use of the opportunity, Alibaba has recently launched Spanish and Portuguese versions of its website. This will help to cater better Alibaba’s customers in this region.

In addition, Ali Express, which is an online platform of Alibaba has also portrayed substantial staying potential in Chile, Mexico, and Brazil. Earlier in July, this actually was the leading e-international commerce sites by number of visitors in Brazil.

The platform, which is traditionally been known to adapt to offer services to the local market, has served as an important e-commerce bridge between Latin America and China, as further added by the business head.

Headquartered in China, Alibaba is a global company. The company carries more than 100,000 suppliers and manufacturers with transactions in billions of US dollars happening each day. The company is focused to create trust, as e-commerce can create unlimited opportunities, the head further added.

In more than 190 countries, Alibaba has around 40 million registered users, which make the company one of the unchallenged leaders of international e-commerce. Having being listed on the New York Stock Exchange in September 2014, Alibaba.com became the largest global IPO of all times.