Window Packaging Market: Global Industry Analysis and Opportunity Assessment 2017-2027


Future Market Insights

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Packaging has become a tool for marketers to attract customers and it plays an important role in helping customer make their purchase decision. Window packaging is basically designed to give outstanding visibility to the packaged product and to attract consumers. Window packs provides the stability and strength of solid board, corrugated box, or folding carton boxes and at same time provides visibility section that permits the consumer to see what they are buying. Customization of window packaging in terms of space, capacity can improve the market globally in the forecast period.

Window Packaging Market- Market Segmentation:

The global window packaging market can be segmented on the basis of material type, product type, end use and by region. On the basis of material type window packaging market can be segmented into paper & paperboard, plastic, glass, and others. Further paper & paperboard can be categorized into corrugated paper, Kraft paper, poly coated paper, folding box board and others. On the basis of product type window packaging market can be segmented into boxes, pouches, bottles & jars, containers, and others. On the basis of end use window packaging market can be segmented into food, beverages, pharmaceuticals & healthcare, personal care and cosmetics industry, industrial goods and others. On the basis of region, window packaging market can be segmented into North America, Latin America, Europe, Asia-Pacific and the Middle East & Africa.

Window Packaging Market- Market Dynamics:

The growth in the window packaging market is primarily driven by the growth in the food and beverage and consumer goods industry. In addition, there are several advantages associated with window packaging that further fuels this growth. The advantages of window packaging are that it maintains product integrity by eliminating the need for packs to be opened in-store as the contents are visible in this type of packaging,  it provides ease of replenishment, reduces transit damage, are also made from ecofriendly products.  Further, most of the major packaging companies are now shifting their attention towards eco-friendly flexible packaging with window display packaging in order to achieve greater consumer satisfaction. On the other hand, restraining factors such as higher initial cost of raw materials, environmental concerns and stringent government regulations are hampering the growth in the window packaging market.

Window Packaging Market- Regional Outlook:

Geographically, the window packaging market can be segmented into North America, Latin America, Europe, Asia-Pacific (APAC) and the Middle East & Africa (MEA). The growth of global window packaging market is expected to witness a healthy CAGR over the forecast period of 2016-2024. Moreover, Asia-Pacific is expected to experience the maximum growth in the window packaging market due to the rising consumption of food and beverage products and increasing retail industry in the developing economies of Asia Pacific. North America and Europe are expected to witness an above average growth in the window packaging market primarily due to the higher adoption of window packaging in ready to eat food in these regions. MEA and Latin America are expected to experience a stagnant growth in the window packaging market.

Window Packaging Market- Major Players:

Some of the key players in the global window packaging market are Amcor Ltd., Bemis Company, Inc., Westrock, Wipak, Mondi Group, Smurfit Kappa Group PLC, Klöckner Pentaplast GmbH & Co. KG., Graham Packaging, Berry Plastic Group Inc., Alpha Packaging, Constar International, Dunmore, Shenzhen Tianya Paper Products Co., Ltd., Guangzhou Best Printing Trade Co., Ltd., Liaoning Hengyue Printing And Packaging Co., Shenzhen Xing Jun Hui Yinshuapin Limited, Guangzhou Xilong Plastic & Hardware Co., Ltd.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geography, material type, product type, end use.

The Report covers exhaust Analysis on:

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends /Issues/Challenges
  • Competition & Companies involved
  • Technology

Regional Analysis includes:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

The report is a compilation of first-hand information, qualitative, and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint