Twist Wrap Packaging Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028


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In the recent years, there has been a subsequent rise in the global food packaging industry. The rising awareness regarding importance of advanced packaging solutions and the development of sustainable packaging solutions have highly contributed to the growing popularity of the food packaging sector. Consumers are essentially looking for convenient packaging solutions that not only increase the shelf life of the food product but are easy to use. These factors have played a key role in burgeoning the global twist wrap packaging market during the forecast period of 2018 to 2028. Twist wraps are used in packaging bakery and confectionary items. The use of twist wrapping eliminates the use of adhesives for wrapping the package. Moreover, it offers an excellent barrier and tensile strength, thereby increasing the shelf life of the food product. Listed below are a few drivers that have shaped up the global twist wrap packaging market’s growth: 

  • There is a rising popularity of twist wraps among the consumers due to the convenience and durability they offer. This had led to the manufacturers in the food and beverages industry highly preferring twist wraps over other packaging solutions. 
  • The splendid twist retention offered by these wraps has also been instrumental in the twist wrap packaging market’s growth during the forecast period. Consumers are highly preferring aluminum wraps due to their ability to retain twist for a longer time. This ensures the safety of the food items in the long-run. 
  • Rising consumption of packaged food items in the developing and developed countries has made a significant contribution to the twist wrap packaging market’s growth.

Global Twist Wrap Packaging - Market Overview:

In recent years, there has been an increase in importance for packaging. Food packaging is considered to be one of the most important segment over the past few years. Consumers give importance for the convenience and aesthetic packaging solutions. Such type of packaging is used for bakery and confectionary items. Twist wrap is being used from 1950’s for packaging of confectionery items. Twist wrap packaging is used for packaging of confectionaries such as toffees, chocolate bars, etc. Twist wrap packaging is used so that there is no need for using adhesive for wrapping the packaging. Another advantage of twist wrap packaging is the high tensile strength and excellent stiffness characteristic. In addition to, twist wrap packaging also possesses excellent barrier against heat and moisture. Twist wrap packaging is also eco-friendly which are enhancing the importance of this type of packaging for confectionaries.

Global Twist Wrap Packaging - Market Dynamics:

The market for twist wrap packaging is increasing due to increase in the preference for this type of packaging by consumers. Another factor which is augmenting twist wrap packaging market is excellent twist retention quality of the wrap. Twist wraps made from aluminium and wax paper are getting a scope for increasing sales for the twist wrap packaging market. Furthermore, the demand for twist wrap packaging market is increasing due to its waterproof ability. In addition, twist wrap packaging also has features such as heat protection capability of the packaging which would keep food items safe. Twist wrap packaging is getting preference as it increases the appearance and aesthetic quality of food items. Moreover, due to strict norms of the government regarding plastic use is hampering the market for twist wrap packaging.

Global Twist Wrap Packaging - Market Segmentation:

The global twist wrap packaging market can be segmented by the raw material type, by product type, and by end user base.

On the basis of raw material type, the global twist wrap packaging market is segmented into 

  • Plastic
  • Polypropylene (PP)
  • Polyethylene (PE)
  • Polyvinyl Chloride (PVC)
  • Cellophane
  • Others
  • Wax Paper
  • Aluminium
  • Others

On the basis of application, the global twist wrap packaging market is segmented into –

  • Gift Wraps
  • Confectionary Packaging
  • Candy
  • Chocolate bars
  • Jelly
  • Others

Global Twist Wrap Packaging Market – Regional Overview:

The global twist wrap packaging market can be divided into seven major regions which are as follows -

  • North America
  • Latin America
  • Asia-Pacific excluding Japan
  • Japan
  • Middle East & Africa
  • Eastern Europe
  • Western Europe

North America is expected to dominate the market for twist wrap packaging market over the forecast period 2017-2025. It is followed by Europe, which is expected to be the second dominant market for twist wrap packaging. Asia Pacific region is anticipated to witness the highest CAGR during the forecast period for global twist wrap packaging market due to increasing preference for confectionaries in the young generation. Latin America and Middle East & Africa are expected to witness above average growth over the forecast period for the twist wrap packaging market.

Global Twist Wrap Packaging Market – Key players:

Few of the key players in the twist wrap packaging market are Exxon Mobil Corp, Clondalkin Group Holdings B.V., TOPAS Advanced Polymers GmbH, Catty Corporation, Elif Plastik Ambalaj San. ve Tic. A.?., Stratex Group Limited, Swiss Pack U.K., Foil Packaging Pvt Ltd, Multifilm Packaging Corporation, Ester Industries Ltd., BPM Inc., Varipack AG, Polysack Flexible Packaging Ltd., etc.

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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