Poultry Diagnostic Testing Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028


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The demand within the global market for poultry diagnostic testing has been rising on account of advancements in the field of livestock development and farming. The growing consumption of chicken and duck meat has played a vital role in the growth of the global poultry diagnostic testing market. Breeding of poultry animals is a challenging as the incidence of plagues and diseases is very high. This necessitates proper immunization and testing of poultry animals. Hence, the global poultry diagnostic testing market is projected to expand at a stellar pace in the years to follow. Furthermore, the growing demand for broiler chicken and other similar products has paved way for the growth of the global poultry diagnostic testing market. The market forces of demand and supply within the global poultry diagnostic testing market are projected to improve in the years to follow. 

Poultry farming has become a commercial industry that is expected to gather momentum in the years to follow. The profitability of poultry farming has led several entities to invest in this industry in recent times. Hence, the global poultry diagnostic testing market is expected to attract voluminous investments in the years to follow. 

On the basis of geography, the global poultry diagnostic testing market has been segmented into North America, Asia Pacific, Europe, the Middle East and Africa, and Latin America. The market for poultry diagnostic testing in Asia Pacific is expanding alongside growing popularity of poultry farming in India. A number of entities in India have shown interest in investing in the global poultry diagnostic testing market. 

Poultry Diagnostic Testing Market: Overview

“Poultry” is defined as livestock that are chickens, turkeys, ducks, waterfowl and other birds raised in the farm, excluding pigeons and doves. Diagnostic testing may incorporate ELISA Test, PCR Test other diagnostic tests. Currently different serological tests are also available in the laboratories such as agglutination test, agar gel precipitation, HI (Haemagglutination Inhibition) test, ELISA, immunodot and seroneutralization. Serologic testing is a critical apparatus utilized as a part of the poultry industry for diagnostic testing and monitoring of livestock birds. Diagnosing testing of various bird infections include taking tissue from the livestock birds affected organs, preservation of the tissue, and distinguishing the infection by minute examination, which most labs are prepared to do. In any case, if a conclusive determination can't be achieved, fresh solidified tissue from the infected birds are taken and sent to the research facility for additionally testing. Two infections or bird disease mainly, Marek's disease and avian reticuloendotheliosis are profoundly infectious and can cause tumor like diseases (cancer), generation losses of chickens and death of livestock animals. Marek's disease typically influences youthful grown-up chickens, while reticuloendotheliosis contaminates chickens and additionally other poultry—turkeys, ducks, geese and quail.

Poultry Diagnostic Testing Market: Drivers and Restraints

The development of the market during the forecast period is predominantly determined by the expansion in the avian diseases such as bird flu outbreak and zoonotic diseases, expanding reception of vaccinations, demonstrative observing of livestock birds for the nearness of infected pathogens and the rising end-user concerns with respect to food safety. In any case, increased cost of production, lack of poultry care awareness, and trade disagreements such as import prohibitions are predictable to confine the global market growth. Furthermore, newly vaccines have been made against the Marek’s disease namely CVRM2, which effectively protects chickens. Improvement in the testing procedures coupled with targeted sample collections, diagnosis, clinical interpretation and enhanced laboratory quality control may drive further growth in the poultry diagnostic market. General growth for diagnostic testing can be ascribed to the wide utilization of ELISA tests for preparatory screening of all avian sicknesses combined with their high affectability, specificity, and cost effective nature. Poultry diagnostic tests are the most favored for quick and precise outcomes. The infection sort is additionally anticipated that would enlist the quickest development in the poultry diagnostics market during the forecast period. This is because of the current surge in avian flu flare-ups in nations like the U.S., Canada, and China. This has prompted the appropriation of different test units to distinguish the difference between various pathogens and infectious diseases. However nonappearance of conclusive diagnostic testing, adverse reactions and restricted adequacy of the poultry medications in the market may hamper the overall growth & development of the poultry diagnostic testing market over the forecast period. Also, high poultry production costs and lack of animal health awareness in emerging markets may act as a restraint to the overall growth in developing countries.

Poultry Diagnostic Testing Market: Segmentation

By Test Type

  • ELISA Test
  • PCR Test
  • Other Diagnostic Tests
    • Complement Fixation test
    • Immuno-flourescent antibody test (IFAT)
    • Indirect hemagglutination test (IHA)
    • Direct Agglutinition Test

By Disease Type

  • Avian Salmonellosis
  • Visceral leishmaniasis or Kala-azar
  • Avian Influenza
  • Newcastle Disease
  • Avian Mycoplasmosis
  • Avian Pasteurellosis
  • Infectious Bronchitis
  • Infectious Bursal Disease
  • Avian Encephalomyelitis
  • Avian Reovirus
  • Chicken Anemia
  • Others

Poultry Diagnostic Testing Market: Region – wise Outlook

Globally the poultry diagnostic testing market is segmented into seven key regions: North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan and Middle East and Africa (MEA). North America and Western Europe are expected to be the leading markets in the global poultry diagnostic testing market. Multiple diagnostic options among the increasing livestock population, are additionally considered vital drivers for this market. Public awareness via animal health research and development (R&D) companies, government associations and veterinary drug manufacturers, medical campaigns and simply available diagnostic tests are relied upon to lift interest for poultry diagnostic testing procedures in these areas. Asia-Pacific and Latin American region is expected to witness a substantial growth during the forecast period. Growth and expansion of diagnosing testing in this region can be attributed to the large livestock population in this region, growing demand of poultry-derived food products, increasing awareness about serological testing, target sample testing methods or systematic tissue collection procedures, and growing per capita animal health expenditure, especially in India and China. Rising eruption due to bird flu, influenza and other viral infections among the birds (especially chicken) in this region is aiding market growth during the forecast period. Also, developing economies specifically Brazil and China, offer noteworthy growth opportunities for domestic and international companies or laboratories in the poultry diagnostics testing market due to their huge export-import business in poultry industry.

Poultry Diagnostic Testing Market: Participants

  • IDEXX Laboratories, Inc.
  • QIAGEN N.V.
  • Thermo Fisher Scientific Inc.
  • Zoetis, Inc.
  • GD Animal Health
  • IDvet
  • AffiniTech, LTD.
  • AgroBioTek Internacional
  • BioNote, Inc.
  • BioChek
  • Boehringer Ingelheim
  • MEGACOR Diagnostik GmbH
  • BioinGentech Biotechnologies, Inc.

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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