Professional Sports Leagues Dominate U.S. Licensed Sports Merchandise Market


Published Date : Mar 21, 2016

ALBANY, New York, March 21, 2016 - MarketResearchReports has announced the addition of a new research report providing an executive-level blueprint of the U.S. market for licensed sports merchandise. The market study, tilted “US Licensed Sports Merchandise Market: Trends, Opportunities And Forecasts (2016-2021) (By Segment - Sports Apparel, Sports Footwear, Sports Equipment -Videogames, Sporting Goods And Toys; By Leagues - NFL, NBA, MLB, NHL; By Key Players - Competitive Landscape),” analyzes the current and historical performance as well as the growth prospects of the licensed sports merchandise market in the U.S.

This 142- page research report presents a comprehensive overview of the U.S. licensed sports merchandise market on the basis of various market verticals such as growth drivers, restricting factors, trends, and opportunities. It also analyzes this market considering the industry chain, the production capacity, and the sales dynamics.

According to the research study, the U.S. market for licensed sports merchandise is led by professional sports leagues, namely the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MBA), and the National Hockey league (NHL).

The market for licensed sports merchandise in the U.S. is witnessing a rapid rise, thanks to the escalating retail sales of licensed sports products, propelled by the growing popularity of leagues and their increasing TV viewership in the nation, notes the research study.

The market report further states that the licensed sports merchandise market in the U.S. has been rising at a moderate rate over the past few years. The increasing number of deals and partnerships between major professional leagues to improve their TV viewership has stimulated the demand for licensed sports apparel and footwear as well as licensed multimedia products such as mobile applications and video games.

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The manufacturers of these multimedia products are targeting the lower section of the market, i.e., the children segment in sports licensing market. Such strategies are likely to fuel the market for licensed sports merchandise in the U.S. over the forecast period, notes the research study.

As per the report, the sports apparel segment enjoys the highest growth rate in the U.S. licensed sports merchandise market. The video games and the sporting equipment segments are likely to register a healthy rise over the forecast period.

The market report also maps the competitive landscape of the U.S. licensed sports merchandise market by analyzing the company profiles of key market players. As per the study, the U.S. market for licensed sports merchandise is poised to expand swiftly with VF Corp., Reebok, Adidas, Nike, G-III Apparel, and Jarden Corp. leading the market.

Other major manufacturers of licensed sports merchandise in the U.S. are Under Armour, Dick’s Sporting Goods, Great American Products, New Era Cap, and Knight Apparels, states this research report.

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