Global Mobile Advertising Market Expands with Ever-increasing Penetration of Smartphones and Tablets


Published Date : Apr 18, 2016

ALBANY, New York, April 18, 2016: MarketResearchReports.biz has added a market study, titled “The Mobile Advertising (MAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts,” to its expanding database. The research report presents a top-level reports for gaining a know-how of reasons why mobile marketing channels are surpassing other marketing channels for customer reach and brand recognition.

The report covers business case studies, market drivers, restraints, growth prospects, key developments, industry roadmap, top vendors, and business strategies for a comprehensive forecast reports of the mobile advertising market for the 2014-2020 period. Other than this, the report includes an individual assessment of the various form factors of smartphones across operating system platforms, vendors, and regions.

The report has been prepared after a meticulous research phase and procurement of data from proprietary databases and regulatory bodies for telecom services. Analysts reached out to industry experts for their views on how mobile advertising will exhibit growth in the coming years. These evaluations are presented for the regions of Asia Pacific, Latin and Central America, North America, Eastern Europe, the Middle East and Africa, and Western Europe, and the 25 leading countries in these regions in particular. Other key findings in the report include growth opportunities for mobile advertising and market size projections of the total market.

To begin with, the report outlines standard terms and their relevance in the context of mobile network technologies for mobile advertising models.

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With more than 7 billion mobile subscribers worldwide, mobile advertising has been recognized as one of the most successful and lucrative marketing channels, says the report. The channel holds promise not only in terms of customer reach, but in terms of revenue generation as well for app developers, mobile platform providers, advertising networks, and wireless carriers. In this report, revenue projections are presented for categories of media alerts, mobile applications, mobile music, mobile TV (one-off, unicast, and broadcast), text alerts, mobile browsing, mobile games, mobile social networking, and mobile video (subscription-based, one-off)

The ever-increasing penetration of smartphones and tablets has been a boon for mobile advertising, which has developed by leaps and bounds in the last few years. This is because users are spending a considerable amount of time on these devices for gaming, internet browsing, e-shopping, etc. It is estimated that tablet-based advertising campaigns will solely generate revenue of US$27 bn by 2020, expanding at a CAGR of almost 25% between 2014 and 2020. This is calculated based on shipment projections for iOS, Android, Windows, and other tablets across a wide size range.

The report mentions top players in the global mobile advertising market, namely AppLift, AdColony, HasOffers, SponsorPay, Tapjoy, MdotM, Vungle, Twitter, AppLovin, Chartboost, NativeX, MobPartner, YP, MoPub, InMobi, Motive Interactive, Millennial Media, Drawbridge, Facebook, Euclid, Aarki, Apple, Flurry, Samsung, Google, Glispa, Pandora Media, Conversant

Appia, PlayHaven, AdParlor, Amobee, mGage, madvertise, and others.

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