Increasing Adoption of Smartphones to Drive Global Market for Social Media Messaging

Published Date : Apr 18, 2016

ALBANY, New York, April 18, 2016: features a new market research report, titled “Social Media Messaging: Market Shares, Strategy, And Forecasts, Worldwide, 2016 to 2022,” which provides a detailed reports of the market. The 380-page research report talks about the product segmentation, market shares, and competitive reports of the market. The research study has also included the historical data and estimated figures with the assistance of charts, tables, and infographics. The insightful recommendations by industry experts are estimated to help existing players and decision makers design company policies and strategies effectively.

The global market for social media messaging is expected to revolutionize communications by developing an innovative lifestyle support platform, which will bear capabilities to connect people. Currently, the global market for social media messaging is valued at US$8.6 bn and is expected to reach a value of US$27.2 bn by the end of 2022.

Social media messaging refers to instant messaging clients, which are developed to build around the social networking platforms. Some of the major social media messaging platforms widely used across the globe are Facebook Messenger, KakaoTalk, Line, BlackBerry Messenger, WeChat, Google Hangouts, and WhatsApp. Social media messaging offers sharing of information among the users. The major companies operating in the market enable vendors to advertise, and offer development platforms for application developers. The players are facing stiff competition in the market, and in order to attract, engage and retain users, they are adopting innovating marketing strategies.

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Social media messaging platforms allow smartphones to execute several lifestyle functions. And among all the major functions, messaging is considered as the preferred medium while using a smartphone. The use of social media messaging is majorly reliant on opening and engaging with the application. Message platforms in social media are used widely across the globe. The popularity of social media messaging has surpassed that of conventional methods of communication and messaging. This has created a platform for commerce and payment, taxi services, gaming, media, and others. As these trends are gaining traction across the globe, the mobile messaging players are evolving into central communication centers.

Furthermore, the research study offers a detailed reports of the global market for social media messaging, including the number of users, who are contributing largely in generating high revenue. The market has been segmented on the basis of product, technology, and geography. The market share and forecast statistics of each segment have been discussed thoroughly in the research study.

The increasing popularity of social media messaging has attracted several players to the market. The research study has included a list of the prominent players, including their detailed profiles, shares, business strategies, and recent developments. The major players are taking efforts to introduce innovative designs to bring transformation forward in the overall market. The growth of innovation messaging, the users can experience better connections with their colleagues and friends.

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