Licensed Sports Merchandise Market to Grow with Increasing Sports Fan Base


Published Date : May 02, 2016

ALBANY, New York, May 02, 2016: MarketResearchReports.biz has added a new research report to its database on the retail industry. The market intelligence compilation includes the latest in the vast sector of retail along with important archival information. One of the reports that focuses on the current activities in sports and retail is titled, “Licensed Sports Merchandise Market Report - Focus On North America: 2016 Edition.” The report of 53 pages provides holistic coverage of licensed sports merchandise sales across the world, with a special focus on the North America region.

According to the report, the global licensed sports merchandise market forms a sizeable portion of the retail industry in this region. Major aspects of this market include the use of licensing in sports that cover symbols and logos, as well as sports teams, organizations, and players. The items related to these are then owned by the licensors or the sports institutions who will proceed to gain royalty out of leasing the rights, allowing manufacturers and vendors to use the names of the teams, organizations, and players.

The sales of goods in the global licensed sports merchandise market occur over a vast expanse of sales outlets, ranging from online stores, specialty stores, departmental stores, drug stores, and super markets. The key to sales of merchandise lies in engaging the fans of various sports who are looking to show their love and support for their favorite teams or players. Licensed sports merchandise is primarily sold in two forms: Apparel and accessories.

According to the report, the key driver of the global licensed sports merchandise market is the increasing popularity of sporting leagues and their increasing fan bases. At the same time, there is an increase in the disposable income of citizens, who can therefore afford to spend money on sports merchandise.

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The factor of improved living standards and increasing disposable incomes is especially applicable to the global licensed sports merchandise market in the developing economies, such as India, China, and Brazil. These economies, with their high population density and improving quality of life, are providing major opportunities for players in the global licensed sports merchandise market to increase their presence in the market.

The report proceeds to provide a detailed explanation and reports of the North America licensed sports merchandise market, which is the largest and most important region for market players in terms of sales volume and revenue. In the case of North America, MLB, NFL, and the NBA form the largest major leagues that enjoy heavy popularity in merchandise sales. Of these, the NFL and MLB together account for almost 50% of the North America licensed sports merchandise market in terms of revenue.

The key players in the global licensed sports merchandise market are Fanatics, Inc., VF Imagewear, and G III Apparel Group Ltd.

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