Enterprises in Global Event Management Software Market to Gain from Rising Opportunities in Americas

Published Date : May 09, 2016

ALBANY, New York, May 09, 2016 – has announced the addition of a new report, titled “Global Event Management Software Market 2016-2020” to its repository. The report provides a comprehensive overview of the global event management software (EMS) market. It also presents insights into the factors that will be influencing the market’s growth between 2016 and 2020.

The report forecasts the global event management software market to exhibit a CAGR of 8% during the 2016-2020 period. The increased expenditure on EMS by companies around the world owing to a rise in the number of corporate meetings and conferences organized as a part of their initiatives for corporate social responsibility will emerge as the primary factor driving the market. Additionally, the growing inclination of enterprises towards hiring planners for coordinating holidays, dinners, awards, fundraisers, and other events will result in the robust growth of the market during the forecast period. 

As per the report, the augmented need for better visibility to facilitate financial and operational management will bolster the growth prospects of the market in the near future. Event management software is designed to provide information regarding the expenditure and suppliers, including details pertaining to the availability of various supplies required for organizing an event, cost of each item, and expenditure to be incurred on organizing events by each department in an organization. The information thus compiled in the report is intended to help organizations manage their expenditure efficiently and determine smart strategies when it comes to spending.

Regionally, the report segments the global event management software market into the Americas, APAC, and EMEA. Among these regions, the Americas accounted for a dominant share of 60% in the market in 2015. The early adoption of the latest innovation in the U.S. has been a key factor driving the market for EMS in the region. Also the country hosts an increasing number of conferences and corporate events every year, making the U.S. the largest user of EMS in the world. Thus, the Americas is expected to hold on to its position as the largest market for event management software over the report’s forecast period.

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Due to the presence of a large number of vendors, the global event management software market is highly competitive. The study profiles some of the most prominent vendors operating in the market to present a holistic overview of the prevailing competition. Companies such as Eventbrite, Etouches, Lanyon, and Cvent are identified as the leading vendors in the market. Other prominent vendors profiled in the report include The Pulse Network, Bizzabo, Ungerboeck Software, Certain, and Dean Evans & Associates - EMS Software.

Compiled with the intent of updating stakeholders about the prevailing market dynamics, the report compiles exhaustive information obtained from primary and secondary research methodologies. It also includes insights from industry experts and studies the effect of Porter’s five forces on market operations.

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