Increasing Frequency of Trade Fairs and Shows to Drive Stationery and Cards Market in APAC

Published Date : May 09, 2016

ALBANY, New York, May 09, 2016 - has added the report, ‘Stationery And Cards Market In APAC 2016-2020,’ to its offering. This report gives a bird’s eye view of the stationery and cards market in Asia Pacific (APAC) in the forecast horizon 2016 to 2020. The study helps to identify the present trends and offers market predictions on the development of the market in the next four years. The report also provides accurate information to distributors, manufacturers, suppliers, and consultants dealing in the stationery and cards market and helps them identify the major tactics for better penetration in the market. The last sections of the report also throws lights on the major vendors operating in the stationery and cards market in APAC. The market for stationery and cards in APAC is predicted to expand at a 5.37% CAGR from 2016 to 2020.

The report begins by presenting the introduction of the market for stationery and cards and presents the landscape of the same. As stated in the report, the market for stationery and cards in APAC is progressing owing to the increasing count of websites, blogs, and social media sites being targeted to establish new ways of communication in order to reach a broader range of audience. Hence, owing to the introduction of a number of online retail stores, a large count of brick-and mortar stores for stationery and cards within APAC have shut down. A number of vendors are currently focused on their online platforms for increasing their sales. For instance, an online stationery boutique, called Tiny Prints, presents a free application for iPad users to create, browse, and buy cards, gifts, and customized stationery.

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Moving further, the segmentation of the market has been presented in terms of product and retail format, and major dominant countries. In terms of retail format, the market is segmented into bookstores, gift shops, and general merchandise retailers. In terms of countries, the market is segmented into Japan, China, and India. The next part of the report deals with the prime market dynamics such as the market drivers, restraints, and trends prevalent in the market in APAC. The development of the education sector, the increasing presence of foreign vendors, and the increasing count of trade fairs and shows is impacting the market positively. In addition, new product launches and product innovation are also fuelling the growth of the market in APAC.

On the other hand, the intensifying competition from counterfeit products, the advancement in email communication, and the shift towards paperless transactions are amongst the chief factors that may inhibit the development of the stationery and cards market in APAC in the coming years.

In the next section, the vendor landscape section presents the major vendors operating in the market along with their product offerings. Some of these vendors are Kokuyo Camlin, Hallmark, Sanrio, Top Culture, and Staples, among others.

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