U.S. Color Cosmetics Market to Exhibit 3.43% CAGR 2016-2020 due to Growing Demand for Eye Make-Up Products


Published Date : May 30, 2016

ALBANY, NY, May 30, 2016MarketResearchReports.biz has added a new research report to its repository. The report, titled “Color Cosmetics In The US 2016-2020,” offers an in-depth study of the color cosmetics market in the U.S. and presents insights into the key factors impacting the growth o the market. The report projects the U.S. color cosmetics market to expand at a CAGR of 3.43% during the period between 2016 and 2020.

Color cosmetics refer to make-up products such as nail paint, lipstick, eye shadow, foundation, blush, and other related products. The increasing fashion consciousness and growing awareness about personal grooming have propelled the demand for color cosmetics. The report states that seasonal fashion trends play an important role in the growth of the U.S. color cosmetics market. However, threat from counterfeit products is expected to restrain the market’s growth during the forecast horizon. 

Various research studies have pointed out that presence of harmful compounds such as phthalates, triclosan, parabens, ethylene oxide, lead, and 1,3-butadiene has adverse impacts on the human body. As a result, consumers are increasingly preferring natural and organic color cosmetics over synthetic ones. This would create new growth opportunities for the color cosmetics market in the U.S.  The growing trend of customized color cosmetic products is expected to further augment the market’s growth. For example, the Mink 3D printer utilizes the same FDA-approved ingredients and substrates that are used by popular market players. Such printers let customers to print any color-specific make-up and not get restricted to a limited color palette.

The U.S. color cosmetics market is witnessing rapidly changing distribution channels format. Market players are increasingly focusing on online medium to promote their products. Various mobile-based applications are also introduced to encourage customers to purchase color cosmetics online. For example, the Makeup Genius app has been developed by L'Oréal Paris. This mobile application utilizes advanced facial mapping technology to convert the front-facing camera in iPhone and iPad into virtual mirror to let customers test make-up products on real-time basis.

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On the basis of product type, the report segments the U.S. color cosmetics into face make-up, lip make-up, eye make-up, and nail make-up. The eye make-up segment dominated the overall market in 2015 and accounted for over 30% share in market revenue. During the forecast period, product innovations and launch of new eye make-up products are expected to spur the growth of this product segment.

Describing the vendor landscape, the report profiles some of the key players operating in the U.S. color cosmetics market such as Este Lauder, Coty, LVMH, Revlon, Proctor & Gamble, Avon Products, Clarins, Kao, Chanel, Boticrio, and L'Oréal. Detailed information about the vendors such as product portfolio, business segmentation, financial overview, and recent developments has been provided in the report.

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