Published Date : Jun 07, 2016
ALBANY, NY, June 07, 2016 - MarketResearchReports.biz has added a report, ‘Global Online Home Decor Market 2016-2020,’ to its offering. This report encapsulates the growth prospects as well as the current scenario of the market. In order to calculate the size of the market, the report takes into account the revenue being generated from the sales of online home décor across different regions worldwide. An reports has also been presented on the materials needed to manufacture home décor products. A discussion on the consumption of these products in forthcoming years forms a part of the report. The report also entails a quantitative as well as qualitative assessment of the market. Also a key part of the report are the governing factors, key trends, market attractiveness, and macroeconomic indicators within the market for online home décor.
The global home décor market is predicted to expand at a remarkable 19.0% CAGR between 2016 and 2020. The report starts by presenting the market overview section under which the definition and the segmentation of the market have been presented. Home furnishings, household furniture, and other decorative items utilized in houses, such as, artifacts, candles, clay ports, and lamps fall under the category of home décor in the online retail industry. Online home décor refers to the purchase of home décor products online from a variety of different vendors. The online sale of home décor is growing at a staggering rate. This is due to the fact that customers can look for products and buy the same while they are on the move. In addition, the home delivery options of home décor products provided by a number of online vendors have also fuelled the overall growth of the market.
On the basis of product, the report segments the global online home décor market into home furnishing and home furniture. Amongst these, the segment of home furniture led the market in 2015 and represented a share of over 47% on the basis of revenue. This is owing to the increasing convenience of online purchasing and the availability of all-inclusive product catalogs featuring well-defined product categories provided by numerous online vendors.
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Geographically, the report segments the market into Asia Pacific (APAC), Europe, the Americas, and the Middle East and Africa. Amongst these, Europe led the global home décor market in 2015 and constituted a share of over 44%. The presence of top vendors such as IKEA and the growing sale of customized and premium-priced home décor products within Germany, the UK, Italy, and France are amongst the key reasons for the dominance of this region.
In the next section of the report, the growth drivers, inhibitors, and trends in the market for online home décor have been presented. The increasing penetration of smartphones, the increasing online shopping, and the expanding real estate industry are the chief factors fuelling the growth of the market. In addition, the rising demand for eco-friendly home décor products by customers is a prevalent trend and this will further augment the growth of this market. On the other hand, consumers’ apprehensiveness about the quality of products resulting in difficulty in choosing products online may restrain the growth of the market in the coming years.
IKEA, Amazon, Bed Bath & Beyond, Wayfair, Ashley Furniture, ATG Stores, Cabela's, Costco Wholesale, and Carrefour, among others are the chief players dominant in the online home décor market.
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