Global Water Softener Market to Expand at 6.98% CAGR from 2016 to 2020 owing to Rising Trend of Connectivity-enabled Innovations


Published Date : Jun 07, 2016

ALBANY, NY, June 07, 2016 - MarketResearchReports.biz has announced the addition of a recent report, titled ‘Global Water Softener Market 2016-2020,’ to its online repository. According to the report, the global water softener market is expected to expand at a 6.98% CAGR from 2016 to 2020 owing to the increasing trend of connectivity-enabled innovations.

Water softening removes calcium, magnesium, and other metal cations to soften the water, thus enhances plumbing activities. Primarily, ion-exchange resins or lime softening are used for the water softening procedure. The rising awareness about the many benefits of utilizing soft water for household plumbing tasks is expected to drive the global water softener market in the years to come.

The global water softener market is also anticipated to benefit from rapid industrialization and urbanization in emerging nations. Unlike developing nations, developed nations are taking efforts to centralized their plants for water treatment to remove magnesium and calcium components from the water. Factors such as increased health consciousness, the entry of domestic companies, and technological innovations are expected to contribute towards the growth of the global water softener market in the years to come. Even though the entry of new companies will make the global water softener market more competitive, mergers and acquisitions by leading companies will help them maintain their dominance throughout the forecast period.

Based on region, the global water softener market is divided into Asia Pacific, Europe, North America, and Rest of the World. Currently, North America dominates the global water softener market due to factors such as the growing disposable income, technological advancements, and the rising number of households. The rising demand for ultra-pure and soft water in North America is expected to help this region to maintain its dominance in the years to come. 

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The global water softener market is spread across several regions with leading companies covering different geographical areas. 3M, GE, Ecowater, Culligan, Whirlpool, Kenmore, Canature, Axel Johnson, Ion Exchange India, and Hague Quality Water are some of the prominent companies operating in the global water softener market. Innovations and the introduction of new water softeners by leading players are predicted to benefit the global water softener market in the near future.

The availability of alternative water softening technologies is a big threat to the global water softener market in the near future. Easy installation and affordable pricing of water softeners make them a popular buy. Perfect alternative to ion exchange, water softeners are now not new in the global market. Old water softening technologies are being replaced by the new ones. As the global water softener market is changing, many manufacturers are investing in new technologies to introduce new water softeners.

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