Published Date : Jun 20, 2016
ALBANY, NY, June 20, 2016: MarketResearchReports.biz has added a new research report to its repository. The report, titled “Personal Care Products for the Maternity Market in the U.S. 2016-2020,” offers a comprehensive overview of the U.S. personal care products for maternity market and projects the market to expand at a CAGR of 2.37% during the period from 2016 to 2020. The report analyzes the key factors impacting the growth of the market and assesses the valuation that the market 8is expected to reach by the end of the forecast horizon. The U.S. personal care products for maternity market has been studied on the basis of revenue generated from the retail sales of various maternity personal care products. Furthermore, the report profiles some of the key players in the market.
In the personal care industry, the personal care products for maternity are targeted at a specific niche audience. Products for hair care, skin care, oral hygiene, sun care, and others are targeted at expectant mothers and their babies. The market players are taking efforts to enhance their brand images to generate repeat purchases among the customers as women who find a product safe for use during pregnancy are likely to continue their usage even after the birth of their babies.
The report points out that the changing lifestyles and shopping habits have boosted the growth of the U.S. market for personal care products for maternity. The rise in the usage of multifunctional products has been witnessed as the current trend in the market. The growing focus on social media marketing and e-retailing has further fuelled the growth of the market. Owing to the convenience offered by online shopping, many customers prefer purchasing personal care products for maternity from various e-commerce platforms. As a result, the market players are focusing on making their products online through their portals or through third-party vendors.
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On the basis of product type, the report segments the personal care products for the maternity market in the U.S. into hair care, skincare, bath products, oral hygiene products, sun care, and depilatory products. The skin care segment is anticipated to be the largest product segment in the market during the forecast horizon. The launch of herbal and natural skin care products has been well received by consumers as these products have minimal side effects compared to their chemical counterparts. The skin care segment is projected to hold about 39% of the overall market by the end of the forecast period.
Some of the prominent vendors in the personal care products for the maternity market in the U.S. are Unilever, Procter & Gamble, Johnson & Johnson, Clarins Group, Amway, Avon Products, Coty, Combe, Edgewell Personal Care, Kao, Henkel, Revlon, Chatters Canada, Markwins Beauty Products, L’Oréal, and Este Lauder. The report offers detailed insights about the market players including their company overview, product portfolio, revenue, business strategies, and recent developments.
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