Mobile Devices and Gaming Products Boost Augmented Reality in Gaming Market


Published Date : Jul 05, 2016

Albany, NY, July 05, 2016: MarketResearchReports.biz has recently made the addition of a new study to its online repository. The research report, titled “Global Augmented Reality In Gaming Market 2016-2020,” puts forth the scenario of the global augmented reality market in the gaming segment. It explains the evolution of augmented reality, the technological advancements in this field, and its future in the gaming market. To explain the future of this market the research report has studied the market using Porter’s five forces reports. This market measurement tool allows the readers to see the bargaining power of the suppliers and buyers, the intensity of competitive rivalry, and the threat of new entrants in the overall market. 

Advancements in augmented reality have allowed users to experience and see a real world in an augmented way. These visuals are supported by graphics, video, and sound to make them seem more real. Several game developers across the globe are incorporating augmented reality into their games to make their characters, terrains, and game levels seem real. This transports the gamers to a zone that exists with the help of a computer-generated technology. Augmented reality in gaming also helping gamers live an alternate reality, while being able to scan the surroundings and develop strategies to game.

According to the research report, the global augmented reality in gaming market is anticipated to expand at a 174.2% CAGR between 2016 and 2020. This upward trend will be due to the increasing adoption of augmented reality in mobile devices. The global augmented reality in gaming market will also be propelled by increasing number of mobile gamers as well. Additionally, the mapping and localization technology is also anticipated boost this market in the coming years. Players in this market must capitalize on trends such as the rise of crowdfunding for augmented reality projects, development of depth-sensing cameras, and deployment of portability across mobile platforms.

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Despite the headstrong market drivers promising remarkable growth, the global augmented reality in gaming market faces a few challenge. The impediments in the overall market are the lack of content, poor awareness about uses of augmented reality amongst potential users, and issues related to connectivity. The research report has studied all of these market drivers and threats to provide its readers a fair assessment of the trajectory of this market for the coming few years.

The chief operating players in the global augmented reality in gaming Qualcomm, Total Immersion, Augmented Pixels, Aurasma, Zappar, Blippar, Catchoom, Metaio, Wikitude, Infinity Augmented Reality, and VividWorks. The research report includes a chapter on profiles of these companies, which explains to its readers the details about the competitive landscape of the market. Furthermore, it also talks about the list of products under research and development, unique marketing and management styles of these companies, and their plans to grow as businesses and brands in the coming few years.

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