Global Digital Marketing Spending Market to Exhibit 8.79% CAGR 2016-2020, Driven by Rising Use of Mobile Devices

Published Date : Aug 16, 2016

Albany, NY, Aug 16, 2016: In the field of marketing and advertising, digital marketing has been the fastest growing and the most used platform in the recent past. Digital marketing has seen many changes owing to the introduction of platforms such as Google, YouTube, LinkedIn, Twitter, and Facebook. highlights the changing trends in digital marketing spending in a new report recently added to its database. As per the findings of the report, every minute, approximately 650,000 search queries are made on Google. The research finds that every minute more than 65,000 tweets are posted on Twitter and over 700 videos uploaded on YouTube. More than 500,000 comments and 700,000 status updates are posted by people on Facebook and approximately 180 million emails are sent worldwide.

Since the introduction of digital marketing, service providers have incorporated many changes in their services and products. Today, in the era of customization, even digital marketing services are personalized as per the changing trends and needs of the customers.

The report, titled ‘Global Digital Marketing Spending Market 2016-2020,’ states that the global market is predicted to exhibit an 8.79% CAGR from 2016 to 2020. Global digital transformation and the rising dominance of mobile devices are some of the factors responsible for the rapid growth of the global digital marketing spending market.

The analysts have segmented the global digital marketing spending market on the basis of device, region, and type. Based on type, the market is classified into search ads, social media, e-mail marketing, and display ads. Based on device, the global market is divided into mobile devices and desktop computers. The advent of mobile applications has helped organizations in promoting their brands and services easily. By using in-apps space, in-game space, MMS/SMS, and other mediums on smartphones, brands are able to attract many patrons.

The introduction of cloud-based services has also helped organizations expand their services and products smoothly. The advent of digital marketing, mobile applications, and cloud computing has created more space for cybercrimes and data frauds. This is the biggest factor expected to hamper the growth of the global digital marketing spending market. However, the use of high-quality security services and cloud security has kept hackers at bay. This is predicted to propel the global digital marketing spending market in the near future.

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For a detailed study, the global market is regionally divided into the Americas, APAC, and EMEA. Key players are focusing on adopting the changing trends in the market to maintain their dominance. AT&T, Comcast, General Motors, P&G, Verizon, American Express, Fiat Chrysler, Ford, Johnson & Johnson, JPMorgan Chase, L’Oreal, Nissan, Pfizer, Toyota, Unilever, Volkswagen, and Walt Disney are some of the key brands listed in the report.

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