Growing Need for Data Analysis to Drive Global Mobile Analytics Market at 21% CAGR between 2016 and 2020


Published Date : Sep 06, 2016

ALBANY, NY, Sep 06, 2016 - A new report on the global market for mobile analytics has been recently added to the vast repository of MarketResearchReports.biz. The study, titled “Global Mobile Analytics Market 2016-2020,” presents a comprehensive evaluation of this market considering its key trends and growth prospects. 

As per the research study, the mounting volumes of unstructured data, due to the increasing usage of various apps and social media platforms through smartphones, has created a massive requirement for data reports. As a result, the demand for mobile analytics is witnessing a significant surge across the world. Analysts estimate the worldwide mobile analytics market to register an exponential CAGR of 21% during the period from 2016 to 2020.

The report analyzes the worldwide market for mobile analytics on the basis of the platform and geography. Based on platform, the market is categorized into Android, Windows, iOS, and other operating systems. In 2015, the iOS segment led the overall market with a share of nearly 64%. However, due to maturation, the segment is likely to experience a decline in its growth rate over the forecast period. The high cost incurred in initial implementation is also expected to influence the iOS segment negatively over the next few years, notes the study.

On the basis of geography, the report has segmented the worldwide market for mobile analytics into the Americas, Asia Pacific (APAC), and Europe, the Middle East, and Africa (EMEA). Among these, the Americas acquired the leading position in 2015 with a share of 54% in the overall market. The high adoption rate of cloud-based solutions has been driving the growth of the mobile analytics market in this region over the last few years.

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Analysts project the trend to continue throughout the forecast period, ensuring the dominance of the Americas. The region is estimated to reach a value of more than US$2 billion by the end of the forecast period, reports the study.

The research report also provides a competitive landscape reports of the global market for mobile analytics by reviewing the profiles of the leading market participants in order to determine the prevalent market hierarchy. According to the study, the market is experiencing a high degree of competition between the established vendors. With this increased rivalry, the market demonstrates a consolidated landscape, wherein smaller players are being merged with or acquired by leading players.

Adobe, Microsoft, IBM, Google, and Amazon Web Services are key participants in this market. AdMob, Adjust, Upsight, Amplitude, Apsalar, AppSee, AskingPoint, CA Technologies, AT Internet, Countly, Localytics, Flurry, Mixpanel, Segment.io, Netbiscuits, and Webtrends are some of the other prominent mobile analytics vendors mentioned in this market study.

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