Increasing Plethora of Products to Provide Impetus to Growth of Global Advertising Market

Published Date : Sep 12, 2016

ALBANY, NY, Sep 12, 2016 - has added a new report, titled ‘Global Advertising Market 2016-2020’ to its offering. This study presents a thorough evaluation of the global advertising market. The factors impacting the development of this market both positively and negatively have also been detailed. These include drivers, inhibitors, trends, and investment opportunities. The competitive landscape section of the study throws light on the prominent players dominant in the market and their key contributions in the growth of this market. 

The first part of the study presents the section on market overview. This section encapsulates the current size of the market and the predicted growth of this market by the end of 2020. Top market highlights and five forces evaluation have also been presented within this section of the study. The market is predicted to expand at an approximate CAGR of 6.0% from 2016 to 2020. Marketing plays a primarily role within any organization by establishing that company as a successful brand. Right brand promotion and advertising has come up as a prime ingredient in any kind of marketing strategy. This is why the market for advertising has come up as a robust promotional and marketing strategy.

In the following section of the report, the segmentation of the global advertising market is presented. On the basis of medium, the report segments the global advertising market into digital, TV, out-of-home advertising (OOH), and print. Of these, in 2015, the segment of TV led the market and constituted a share of around 38%. The segment of TV has emerged as the most preferable and influential advertising media source owing to its advantage of reaching out to mass audiences. Advertisers are working on the digital ads’ refinement by making alterations in the content and contrast of advertisements.

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In terms of geography, the report categorizes the advertising market into Asia Pacific, Europe, the Middle East, and Africa, and the Americas. Amongst these, the America is anticipated to hold a dominant share in the market by 2020 and will exhibit a CAGR of approximately 6.0% between 2016 and 2020. The reasons for the superiority of this region include the increasing disposable income and the presence of a huge target audience base.

The following part of the study presents the factors fuelling and impeding the development of the global advertising market. The increasing proliferation of various products is amongst the key factors providing impetus to the development of the advertising market. In addition, the rising employment of QR codes for the purpose of advertising is a main trend seen in this market. On the other hand, the substantially changing consumer behavior may inhibit the development of the market in the coming years.

The leading vendors in the global advertising market are American Express, Procter &Gamble, Ford Pfizer, Verizon Communications, Fiat, AT&T, Comcast, Johnson and Johnson, JP Morgan Chase, and General Motors, among others, as per this study.

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