Traffic for Mobile Broadband to Increase in Southeast Asia, Thanks to Penetration of Low-Priced Smartphones

Published Date : Jan 07, 2016

ALBANY, New York, January 07, 2016: has added a report, titled ‘Mobile Broadband in Southeast Asia: Adoption and Usage Trends and Operator Strategy’ to their offering. This report presents a detailed evaluation of the overall mobile broadband market. The report provides projections for mobile technology within Southeast Asia on the basis of technologies such as 4G, 3G, and 2G. The report also provides estimates of the traffic of mobile broadband within six Southeast Asian countries in 2012, 2015, and 2020. The report states that the prime operators within Southeast Asia have been targeting urban centers for the deployment of their initial mobile broadband networks.

The report is an amalgamation of the chief strategies adopted by key operators within diverse markets for fuelling the revenue from mobile broadband. The regulatory, demographic, and economic factors impacting the growth of the market for mobile broadband within Southeast Asia also form an integral part of this study.

The report begins by mentioning the demographic and economic trends prevalent in the market. The market for mobile subscriptions will rise at a 2.4% CAGR between 2015 and 2020. The region of Southeast Asia had 142m mobile broadband subscriptions by the end of 2015 and this number is predicted to rise at a healthy 14.30% CAGR from 2015 to 2020 owing to the increasing adoption of smartphones and the expansion of both 3G and 4G networks. The yearly traffic on mobile data touched 1,747PB in 2015 and is poised to reach 10,799PB by 2020.

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The report also provides the forecast for the mobile subscription penetration along with the timeline of commercial 4G and 3G service launches. The various market dynamics have also been elaborated; these include, the prime growth drivers, restraints, opportunities, trends, and developments within the mobile broadband market in Southeast Asia. As per the report, the traffic for mobile broadband will swiftly increase in Southeast Asia due to the rising 4G and 3G networks and the penetration of low-priced smartphones and the swiftest growth will be experienced by the emerging markets. The combined subscriptions of 4G and 3G will account for 88% in the market by 2020. Operators will adopt a number of approaches for the expansion of mobile broadband. Some of these approaches are zero-rate OTT apps, data-centric bundles, and high-volume data plans on discount, among others.

Moving further, the report states that the majority of the subscriptions will remain on either 4G or 3G networks by 2020. Amongst the 2G, 3G, and 4G subscriptions, 3G subscriptions are poised to lead the market and will constitute 71% share in the market while 4G and 2G will trail with 17% and 12% subscriptions, respectively, in the region of Southeast Asia. In the last sections of the report, four case studies have also been included on mobile operators such as MPT in Myanmar, Maxis in Malaysia, AIS in Thailand, and Viettel in Vietnam.

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