Global Mobile EMV POS Terminals Market to Witness Lucrative Opportunities across Emerging Nations of APAC

Published Date : Sep 19, 2016

ALBANY, NY, Sep 19, 2016: has announced the addition of a new report to its repository, which presents insights into the various factors influencing the global EMV POS terminals market. The report is titled “Global Mobile EMV POS Terminals Market 2016-2020,” and is available on the company website for sale. It forecasts the global mobile EMV POS terminals market to exhibit an impressive CAGR of about 18% between 2016 and 2020.

Compiled with the aim of updating stakeholders regarding the recent developments in the market, the report analyzes in detail the growth drivers and restraints impacting the market’s trajectory. Currently, the demand for contactless payments systems is surging as users find them more convenient to make payments faster. This is a key factor boosting the uptake of the mobile EMV and POS terminals across the world.

Regionally, the global EMV and POS market has been segmented into the Americas, EMEA, and APAC. Among these regions, APAC is likely to hold more than 51% of the global market by the end of 2020. The region is thus expected to continue dominating the global mobile EMV POS terminals market through the course of the forecast period. The growth witnessed in the region will in turn result in the increased preference for non-cash payment methods.

The rising purchasing power of consumers, growing number of retail outlets, and the presence of many unorganized retailers will aid the expansion of the mobile EMV and POS terminals market in the APAC. Moreover, the increasing foreign direct investments in emerging nations such as India will also augur well for the APAC market. In developing economies, the enterprises operating in the mobile EMV POS terminals market will gain from the increasing investment in the hospitality and retail sectors.

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The global EMV POS market is currently witnessing a paradigm shift from mature markets in Europe to potential opportunities in the US, China, Brazil, and India. Due to the lucrative opportunities exhibited by developing economies, the leading vendors operating in the global market are currently seeking to strengthen their footprint across Brazil, China, and India. Besides these, the companies are also looking to capitalize on the potential opportunities in South America and Southeast Asia.

Consumers across developing economies primarily exhibit demand for low cost payment solutions. Their emphasis on product features, brand, and enhancements is comparatively lower than in matured markets. As a result, enterprises operating in these countries focus less on product differentiation and more on staying ahead of their competitors. This has rendered the vendor landscape in the emerging economies highly competitive. In order to gain competitive advantage, mergers and acquisitions have become popular strategies among leading enterprises operating across developing markets for mobile EMV and POS terminals. Large vendors are thus looking to acquire small and medium sized companies to gain a stronger hold in the market.

To study the competition prevailing in the global mobile EMV POS terminals market, the report also profiles a few of the leading enterprises operating therein. Ingenico, SZZT, PAX Technology, and Verifone have been identified as the key vendors in the market. Some of the other companies profiled in the report are ATOS Worldline, Equinox Payments, NCR, CyberNet, First Data, and Spire Payments.

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