Campaigns to Raise Awareness About Smart Home Automation to Push Sales in ZigBee Home Automation Market, says Study

Published Date : Sep 26, 2016

Albany, NY, Sep 26, 2016: With high growth projected in the security, smart lighting, and media industries, valuable opportunities are emerging for the deployment of ZigBee-enabled devices for home automation. On account of these being key application segments for ZigBee home automation, the market for the latter is in expansion mode, says a new report now available on the repository of The report is titled, ‘Global ZigBee Home Automation Market 2016-2020.’ According to the findings of the report, the global ZigBee home automation market is forecast to exhibit a 26% CAGR between 2016 and 2020.

With industry developments to support this emerging trend, revenues for companies with stakes in ZigBee home automation are expected to see a spike. A case in point would be the Midea Group, a vendor of electrical appliances that recently became a part of the ZigBee Alliance. Having recognized the potential that exists in the ZigBee home automation market, a number of companies are following a similar strategy.

Although there is a lot of optimism regarding home automation among both companies and consumers, the latter are especially apprehensive about how much power automated homes would consume. On the part of the vendors, there is an evident effort to introduce automation systems with low-power-consuming sensors. Moreover, consumers are also looking for an unprecedented level of interconnectivity in home automation with the smartphone being at the core of this ecosystem. Protocols such as Thread and ZigBee have the potential to fulfil these requirements – a factor that will ultimately cause a surge in their demand, the report notes.

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The other concern that is likely to have an effect on the ZigBee home automation market’s growth rate is that the overall smart home automation market itself is in the midst of lackluster growth. This has prompted vendors to proactively undertake initiatives to create awareness about smart home automation. In the long term, this will only facilitate the adoption of ZigBee and help effect a spike in the demand for devices such as gateways and STBs.

This report conducts a thorough evaluation of the global ZigBee home automation market and sizes it based on both volume and value. The forecast period for the purpose of this study is 2016 to 2020. Analysts have arrived at the market size based on the number of home automation units (ZigBee-enabled) shipped. The devices considered for this purpose are smart lighting systems, connected bulbs, dimmable lights, dimmer switches, light sensors, on/off switches, and smart thermostats, among others.

The leading companies operating in this market have been profiled in detail. These include: Atmel, GreenPeak Technologies, Freescale Semiconductor, Digi International, NXP Semiconductors, and Texas Instruments, among others.

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