Global Premium Denim Jeans Market: Popularity of Athleisure Jeans to Grow by 2020


Published Date : Oct 24, 2016

Albany, NY, Oct 24, 2016: The report examines the global market for premium denim jeans, focusing on the 2016 statistics of the industry. To explain the premium denim jeans market’s 2020 figures, a detailed overview of the market’s development trajectory since 2016 is given in the report. The report, titled ‘Global Premium Denim Jeans Market 2016-2020,’ is available for sale on the official website of MarketResearchReports.biz. 

According to the report, the premium denim jeans market is expected to expand at an 8.09% CAGR between 2016 and 2020 owing to a rise in the number of young professionals preferring to wear casual clothes at workplaces. Analysts say that sales of premium denim jeans are mainly from specialty stores as a shift from department stores to specialty stores can be seen. Thus, on the basis of distribution channel, the specialty stores segment will emerge as the leading segment, leaving behind department stores, hypermarkets, and supermarkets.

The study says that Asia Pacific will emerge as a lucrative regional market for premium denim jeans in the coming years, with China being the key revenue contributor. Thus, many of the key players are shifting their focus to Asia Pacific. By type, the skinny jeans segment is currently selling the highest globally. The versatility and flexibility in movement provided by these jeans owing to their comfortable material are behind the increased popularity of these type of jeans. By end user, the market is segmented into men, women, and children, of which the women segment led in 2015. Women follow style trends and look for perfect fit and style, and are thus, responsible for the growth of the segment.

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A new trend that can be observed in the global premium denim jeans market, which will also act as a driver, is the preference for jeans that are made from recycled plastics and other materials. Sustainable or recycling jeans are not only trending in developed nations but also gaining traction in developing nations such as China and India. A few Indian stylists have designed eco-friendly denims without using bleach, making use of organic cotton. For instance, Indie label 11.11 makes use of 100% organic cotton and no bleach.

Another trend, which can be seen in the market is the demand for athleisure jeans, which are jeans resembling yoga pants. Key players such as Levi’s have introduced a new line of stretchy jeans. Levi’s and many other companies are in the pursuit of investigating newer means to increase the popularity of stretch pants. These product innovations and new trends in the premium range provide prospects for the growth of the market over the forecast period. Key players profiled in the report are Guess, Gap, Kering, DKNY Jeans, PVH, Levi Strauss, and VF.

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