Increasing Demand from Architecture and Automotive Industries to Bolster Global Augmented Reality Market


Published Date : Oct 24, 2016

ALBANY, NY, Oct 24, 2016: The 516-page research study, titled “Augmented Reality (AR): Market Shares, Strategies, And Forecasts, Worldwide, 2016 To 2022,” offers an in-depth reports, presenting insights into the potential opportunities and growth prospects of the market. Furthermore, to offer a clear understanding of the global augmented reality market, the research study throws light on the product segmentation, vendor reports, and the key geographical segments. The share, size, and growth rate of each segment have been included in the research report to give a clear understanding of the global augmented reality market. 

The research study makes use of analytical tools to determine the latest trends in the global augmented reality market. The historical data and projected statistics concerning the market have been presented in the study with the help of tables, charts, and infographics. At present, the augment reality market is at an early stage of development and is likely to achieve substantial growth with the increasing use of headsets, smartphone applications, and glasses, finds the study. The introduction of Pokémon Go phenomenon encouraged the adoption and raised awareness among the consumers.

The rising demand for augmented reality in automotive and architecture industries is one of the key factors expected to fuel the growth of the global augmented reality market throughout the forecast period. The increasing investments in the global augmented reality market and increasing opportunities in the e-commerce industry are further projected to accelerate the growth of the overall market in the coming years.

Furthermore, the increasing opportunities in the retail sector and tourism industry are anticipated to generate lucrative opportunities for the augmented reality market across the globe. However, less storage, restricted processing power, and limited size of the memory card in mobile phones are some of the key factors hampering the growth of the overall market. Moreover, technological advancements in digital network and computers are likely to impede the growth of the augmented reality market.

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ODG, Daqri, Seiko Epson, Vuzix, Wikitude, Google, Total Immersion, Atheer, Niantic, Blippar, Sony, Infinity Augmented Reality, Microsoft, and PTC are some of the prominent players operating in the augmented reality market across the globe. The company profiles, product portfolio, business strategies, financial status, and SWOT reports of these players have been included in the research study. In addition, some of the other key players in the market have been listed in the scope of the research report. Key players in the market are exploring other applications and platforms to offer innovative products to be ahead of the curve. In addition, these companies are investing on deploying the research and development team to focus on technical and business innovations.

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