Changing Perceptions of Mobile Devices Boost Global Market


Published Date : Nov 07, 2016

Albany, NY, Nov 07, 2016: The research report, titled “Global Mobile Devices Market Analytics To 2020: Mobile Handset Sales By Category, Type Of Customer, Price, Vendor, Features, Smartphones, OS, Technology And Generation,” puts forth a thorough examination of the factors driving and restraining global mobile devices market. The document includes the study of various emerging trends in the global market along with an explanation of the constantly-changing consumer patterns. 

The research report observes that the global mobile devices market has been witnessing a strong growth rate and is expected to continue at a robust pace due to several reasons. The market is being supported by the rising disposable incomes across the globe due to strengthening economies, high penetration of the Internet, an increasing availability of affordable Internet, and availability of a wide range of mobile devices that serve multiple purposes. The market is also thriving due to the adoption of these devices to operate several business models by budding entrepreneurs. Mobile devices are the best-performing consumer electronics as the perception of them being mere devices to make and receive calls is changing. As an increasing number of consumers realize that mobile devices are more than just phones, since they can be used as cameras, storage devices, phone directories, and entertainment gadgets amongst others, their adoption has witnessed a serious upliftment. 

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The entry of China-based mobile devices in the global market has made a significant difference to the revenue of the global market. The low-cost of these mobile phones has lured in a bigger consumer base in recent years. Analysts predict that deployment of 4G in developing countries at exceptionally affordable prices is also anticipated to encourage the sale of mobile devices in the coming years. The biggest contenders in the global market are Android and iOS due to their reliability, brand equity, and goodwill earned over the years. Companies are anticipated to focus on product differentiation, even if it remains at the minutest levels, to vie for more customers. Strong marketing campaigns and lucrative service offers will also play an important part in benefiting the global mobile devices market in the coming years. 

Some of the important players operating in the global mobile devices market are Apple, Samsung, Windows, OPPO, Huawei, Google, and Vivo amongst others. The operating systems offered by these phones are Android, iOS, and Windows. The research report analyzes the competitive landscape present in the global market with a Porter’s five forces reports. It also assesses the bargaining power of suppliers and buyers and estimates the threat of new entrants in the global market. The research report also includes a study of the business and marketing strategies that are likely to be deployed by the key players in the coming years to remain dominant in the near future. 

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