Published Date : Nov 14, 2016
ALBANY, NY, Nov 14, 2016: The 65-page report, titled “Global Photo Merchandising Market 2016-2020,” explores the market for its current trends, highlights the drivers that will help raise the demand, and also covers the restraining factors that will curtail the growth rate. Taking all important factors into account, the report forecasts a robust CAGR of 9.69% for the global market for photo merchandising during the forecast period of 2016 to 2020.
Photo merchandising refers to decor products and personalized gifting that use photographs. The report states that the global photo merchandising market is influenced by the growth of tourism and event sectors with businesses such as weddings, parties, hotels, holiday, and global events. The report notes that as people spend a lot of free time and wait at these events, vendors of photo merchandising have a chance to advertise their products through merchandized photos.
According to the report, the demand for photo merchandising is expanding due to the popularity of customized products and this has led to an increase in the number of vendors in the market. Even the traditional printing vendors are extending their services to photo merchandising owing to extended demand. Both these factors have increased the competition and as a result are influencing innovating methods to attract new consumers. Moreover, the report finds that smartphones have quickly become ubiquitous products which has resulted in increased penetration of social media and photo-sharing has become common. To savor those shared photos, a significant chunk of the population is becoming new consumers of photo merchandising.
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Additionally, growing retail distribution channels and high profit margins are some of the other factors that are driving the future of the global market for photo merchandising. Conversely, the report reveals that short window of product uniqueness is one of the challenges for the market players. Each of these drivers and restraints have been discussed in detail.
The report presents the market landscape and size, and makes use of Porter’s five forces to analyze the market. To calculate the market size, revenue generated from the sales of photo merchandise has been considered. The report segments the global market for photo merchandising by type, distribution medium and geographically. By type, the market has been divided into photo cards, wall décor, calendars, and photo gifts. Based on distribution medium, the market is divided into online stores and in-store medium. Geographically, the global market has been segmented into North America, Western Europe, APAC, South and Central America, Eastern Europe, and RoW.
This report has been prepared via thorough market reports with inputs from industry experts. It also includes a discussion of the key vendors operating in this market. Some of the key vendors in the global market for photo merchandising are American Greetings Corporation, Walmart, Hallmark Cards, HP, Shutterfly, Target Corporation, CafePress, CVS Pharmacy, Rite Aid, Smilebox, Vistaprint, and Walgreens.
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