Department Stores in Germany Thrive on Ability to Buy Essentials to Luxury Items under One Roof


Published Date : Nov 14, 2016

Albany, NY, Nov 14, 2016: The research report, titled “Department Stores In Germany 2016-2020,” presents a thorough reports of the drivers and restraints influencing the market dynamics. The report includes an assessment of the strengths, weaknesses, opportunities, and threats impacting the segments of the global market. Furthermore, the research report also explains the threat of the new entrants, bargaining power of suppliers and buyers, and the threat from substitutes. The document has been collated with an aim to provide its readers an unwavering framework for making crucial changes operations. 

According to the research report, the department stores in Germany are expected to expand at a CAGR of 0.69% during the forecast period of 2016 and 2020. The growth of the market will be predominantly driven by the convenience of department stores that allow consumers to buy everything that they need from under one roof. The market is also benefitting as several department stores are positioning themselves as high-end stores with semi-luxury and luxury products. Furthermore, effective branding and marketing and efforts to expand the geographical reach of the businesses is also favoring the market’s growth. Perks of buying from department stores such as seasonal sales, volume discounts, and bundled prices are also expected to drive the overall department stores in Germany during the forecast period.

Analysts have observed renovation of department stores to make them more appealing to consumers and omni-channel capabilities to assist department stores to be two key emerging trends in the overall market. However, the overall market is being hampered due to a few challenges. The evolution of vertically integrated international brands is currently the biggest impediment to the department stores in Germany. Furthermore, growing competition from various retail formats and constantly changing consumer spending habits due to emergence of e-commerce are also expected to restrain the overall market.

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The research report segments the department stores in Germany on the basis of products into clothing and footwear, homeware and kitchenware, furniture, home décor, and home improvement. The department stores in Germany also offer products such as home and kitchen appliances, consumer electronics, personal care products, watches and jewelry, bags, wallets, jewelry, toys, cosmetics, fragrances, and other general products.

Some of the key players running the department stores in Germany are Breuninger, C&A, GALERIA Kaufhof, Woolworth, Karstadt Warenhaus, Peek & Cloppenburg, Galeries Lafayette, Ludwig Beck, Hema, Mller, Marimekko, Apropos, and Zara. The research report has profiled these players and provided a complete understanding of the competitive landscape present in the overall market. The analysts also include an assessment of the business and marketing strategies being formulated by these companies to remain dominant during the coming few years. Additionally, the document also includes recommendations and suggestions for the new and existing players for making profitable business decisions.

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