Global Public Relations Market Driven by Rising Adoption of Programmatic PR


Published Date : Nov 21, 2016

Albany, NY, Nov 21, 2016: The report examines the global public relations market’s historical performance and presents detailed forecasts regarding the market’s development between 2016 and 2020. The competitive landscape, regional segmentation, and key drivers and restraints of the global public relations market are elaborated upon in the report. The report is titled ‘Global Public Relations Market 2016-2020’ and is available for sale on the official website of MarketResearchReports.biz.

Public relations, or PR, has become a crucial tool for any company seeking direct engagement with the customers. PR also helps companies maintain a positive consumer perception, which can be a determinant difference in an increasingly competitive market. The wide reach of modern telecommunications media has made PR even more important to corporate functions, as larger consumer groups can be targeted with modern tools. The cost-effectiveness of public relations campaigns, particularly when compared to advertising, has also been a key driver for the global public relations market.

According to the report, the global public relations market is set to exhibit a robust 6.77% CAGR between 2016 and 2020.

With the clear acknowledgment of the benefits of public relations initiatives in maintaining a competitive edge, the techniques in the industry have progressed consistently. The advent of programmatic PR in digital media has been one of the key advances in the global public relations industry and is likely to have a lasting impact on the industry in the coming years. Programmatic PR works on similar lines to programmatic advertising on TV and aims to provide relevant public relations material to viewers while watching digital content. The targeted delivery of programmatic PR has increased its effect, making it a dominant component of the global public relations market.

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On the other hand, the lack of control over media content has restricted the global public relations market. This makes targeted PR delivery more difficult, as the programmatic algorithms are not created by the company.

By medium, the report segments the global public relations market into TV, print media, social media, events, influential marketing, and company websites and press releases. The performance of the public relations industry in each segment is assessed in the report to provide a thorough overview of the market’s segmentation. By type of firm, the global public relations market is bifurcated into public and private PR firms.

Regionally, the report examines the performance of the public relations market in the Americas, Asia Pacific, and Europe, the Middle East, and Africa (EMEA). The comparative review of these regional public relations markets given in the report helps provide readers with a granular view of the global market’s geographical hierarchy. The prime national markets for public relations services are also described in detail in the report.

The competitive dynamics of the global public relations market are explored in the report by profiling leading market players such as IPG, Publicis, DJE, WPP, and Omnicom.

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