Rapid Urbanization to Create Lucrative Opportunities for Baby Diapers Market in the Middle East and Africa


Published Date : Nov 21, 2016

ALBANY, NY, Nov 21, 2016: The report provides a holistic overview of the baby diapers market in the Middle East and Africa. It is titled “Baby Diaper Market In The Middle East And Africa 2016-2020” and is available for sale on the company website. Compiled with the intent of updating stakeholders about the prevailing market trends, the report includes valuable recommendations for companies to plan winning market strategies.

Exhibiting a moderate CAGR of about 5% between 2016 and 2020, the baby diaper market in the Middle East and Africa is expected to rise in response to the urbanization witnessed in the region. The report forecasts positive outlook for the market through the course of the forecast period. As per its findings, over 500 million Africans are likely to live in cities by the end of 2030. Since consumers living in urban areas have easier access to baby hygiene and baby products. Moreover, sale in urban areas is higher because of the higher disposable income of consumers living therein. Additionally, the baby diapers market is also expected to gain from the increase birth rates across various parts of Africa.

The sales of diapers without fluff is a major trend influencing the Middle East and Africa baby diapers market. However, during 2015, the disposable diapers segment emerged dominant in the market. The report projects it to remain the market lead through the forecast period. Furthermore, disposable baby diapers are available in the market in numerous variants such as super absorbent, regular, biodegradable, and ultra-absorbent. These diapers are majorly popular because of they are very convenient to use and ensures better hygiene compared to traditional diapers.

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With the use of innovative materials such as engineered fabrics and superabsorbent fibers, coupled with their availability in low price and advances in product design, will significantly aid the expansion of the baby diapers market in the Middle East and Africa. The market is also expected to benefit from the innovative marketing strategies adopted by the market players in order to gain a competitive edge.

Some of the most prominent vendors operating in the market such as P&G and Kimberly-Clark have been successful in gaining a stronghold in the market. Besides the biggies, various international and domestic players are competing to emerge dominant, thereby bestowing a highly fragmented vendor landscape to the Middle East and Africa market. As per the report, the competitive forces are likely to intensify further in the near future as a result of product innovation, launch of the latest technologies, service extension, and strategic mergers and acquisitions between the leading players operating in the market.  

Besides P&G and Kimberly-Clark, the report has identified companies such as Unicharm and SCA as the leading vendors in the Middle East and Africa baby diapers market. The report also includes profiles of companies such as Cura Hygiene Group, Bumkins Finer Baby Products, Faderco, DSG International, and others.

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