Published Date : Nov 21, 2016
As stated in the report, the global online video platform market is expanding at a very optimistic CAGR of 14.88% within a forecast period from 2016 to 2020. Of the multiple factors augmenting this market, the primary driver is the intensifying demand for these platforms by the online advertising industry. The growing scope of Internet advertising has attracted many players to this field, and they are showing a heavy usage of online video platforms for advertisement purposes. Another key trend affecting the global online video platform market currently is the staggering number of 4G subscriptions in multiple regions, especially in developed economies. The number of 4G users is increasing a rapid rate, even in emerging economies. This is giving users a better scope of connectivity and is pooling a greater demand for online videos.
However, the global online video platform market is expected to be held back in terms of revenue generation by the growing number of open-source video platforms. It is a tight-knit community of developers working to create and provide video platforms free of cost. The open-source culture is also considered very effective in terms of product development rates, thereby earning it quite a lot of favor among users. This is creating a growing disparity between the users of premium online video platforms and open-source ones that are essentially free of cost, thereby curbing the revenue generation capability of the global online video platform market.
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The leading players in the global online video platform market at the moment include Brightcove, Kaltura, Ooyala, and thePlatform. Individual leaders of the market are explained on the basis of their overall market strategies, leading products and services offered, regional prominence, and expected hold on the market in the coming years. Other important players in the global online video platform market as mentioned in the report, include Amobee, Anvato, BrightRoll, Coull.com, Limelight Networks, Doovle, Bubblecast, and Pixability.
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