Published Date : Jan 12, 2016
ALBANY, NY, Jan 12, 2016: MarketResearchReports.biz has added a research report to its repository. The report, titled “The Future of the Feminine Hygiene Market in the United States to 2019”, offers a comprehensive overview of the feminine hygiene market in the U.S. and projects the growth of the market till 2019. The report points out the key factors affecting the growth of the market and looks at the various opportunities that would define the future outlook of the market. The report serves as a helpful guide to the new as well as existing players in the U.S. feminine hygiene market by analyzing the value and volume consumption trends and studying the various distribution channels. The report also analyzes the components of change in the market by looking at historical and future growth patterns including the effects of consumer behavior and preferences.
Feminine hygiene products refer to various personal care products used by women primarily during menstruation. The report broadly categorizes female hygiene products into internal cleansers and sprays, pantiliners and shields, sanitary pads, tampons, and disposable razors and blades. Definitions of each of the product categories have been included in the report. Sanitary pads are the most commonly used feminine hygiene product during menstruation. Urbanization and growing awareness towards sanitation has propelled the growth of the feminine hygiene products market in the U.S.
Rising demand for sanitary products such as nonwoven fabric napkins and tampons has further pushed the market growth. However, the prolonged usage of tampons could lead to life-threatening bacterial infections. Growing concerns regarding infections caused by the usage of tampons might negatively impact the growth of this product segment. In the U.S., the presence of major market players such as Johnson & Johnson and Procter & Gamble has contributed to the growth of the market.
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The report defines the various distribution channels in the U.S. feminine hygiene market and analyzes the distribution of the key products in the market through these channels. The report studies the entire value chain of the market and mentions the upstream and downstream components. The report further analyzes the demand for each of the feminine hygiene products and forecasts the growth of the product segments until 2019 in terms of volume and value.
The report compiles information about the key brands present in the U.S. feminine hygiene market and studies the consumer preference for these brands. The market share of each of the brands has been represented in graphical form. The report compiles insightful data regarding actual sales in the market in 2014 and the status of each of the distribution channels. The report takes the help of primary and secondary research methods to forecast the overall growth of the market by 2019.
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