Analysis of Key Trends in Global Toiletries and Hygiene Space


Published Date : Nov 28, 2016

Albany, NY, Nov 28, 2016: The report is titled “Top Trends in Toiletries and Hygiene: Exploring the oral hygiene, personal hygiene, feminine hygiene, and incontinence categories” examines the key trends in the fields of hygiene and toiletries in the global market.

The report examines the way key categories in these fields are evolving in response to changes in consumer preferences and needs. With the help of comprehensive consumer surveys, the report delivers a thorough overview of the global consumer in reference to the segment of toiletries and hygiene products in the global cosmetics market.

The global market for toiletries and hygiene-related products is influenced by the critical role played by products in these categories in day-to-day lives of the global population. In today’s visual culture, the importance of cleanliness in terms of appearance and feeling has significantly increased. The focus of the global consumer on managing wellness and personal health has also substantially increased. Moreover, the global consumer is also becoming increasingly open to experimental offerings, thereby contributing to the increased focus of manufacturers on the production of products capable of providing enhanced product experience and efficacy.

One of the key trends in the market is increasing demand for products that combine features granting aesthetic appeal as well as cosmetic benefit to the user. This factor is playing an important role in changing the dynamics of the hygiene products space as consumers demand products that can maximize the functions delivered by their personal care regimens from a cosmetic as well as a hygiene prospective.

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Spa-inspired approaches have often been associated with bating in terms of indulgence and relaxation, market players have vast growth opportunities in this field, particularly in the present day scenario when the consumer is giving more preference to efficacy and convenience. Innovations in the field of hygiene products in categories such as showering and hand washing, by integrating a spa-inspired approach can lead to a new way of making day-to-day hygiene routine more interesting and drive sales.

The report examines these and many other trends in details and presents before the reader a clear picture of how the key categories in the market have evolved over the time and are expected to evolve to make the most of the opportunities presented by these changes in consumer demands. The report forecasts how these consumer behaviors will shape the future growth opportunities in the global hygiene and toiletries space.

With the help of the understanding of key trends in consumption and innovations, the report allows a better overview of the implications across fields such as market positioning, formulation, and packaging. The report also includes examples of notable innovations and recommendations for companies operating across these sectors.

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