Smart Wearable Entertainment Devices and Services Market: Advanced Marketing Strategies by Players Boosting Sales


Published Date : Nov 28, 2016

Albany, NY, Nov 28, 2016: The report examines the market by focusing on the trends, opportunities, growth drivers, and factors challenging the growth of the market. The report, titled ‘Global Smart Wearable Entertainment Devices And Services Market 2016-2020,’ is available for sale on the official website of MarketResearchReports.biz. According to the report, the global smart wearable entertainment devices market is expected to expand at a 22.64% between 2016 and 2020, whereas the global smart wearable entertainment services market will expand at a CAGR of 22.35% for the same forecast period.

Smart wearable entertainment devices are being used by consumers across the globe for playing virtual reality games, listen to music, and watch augmented reality videos. The popularity of smart wearable entertainment devices is particularly high among consumers falling in the age group of 18 to 24. Some of the popular smart wearable entertainment devices in the market today that have become popular are iTV Goggles, Oculus Rift, and Sony's head-mounted display. These devices make use of virtual reality and HD gaming experience.

Smart wearable entertainment devices market have been witnessing an extensive adoption of gesture recognition technology and this is fueling their adoption rate as this technology offers a highly efficient man to machine interface that enable a device to recognize and interpret human gestures. Gesture recognition has in fact become an important aspect of these devices as they allow the enable entertainment processes without manual operations. Ring and Myo are two devices that make use of gesture recognition technology, which have become popular.

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Portable devices such as smart glasses provide enhanced gaming experiences and real-time entertainment to users. Ability to stream virtual videos and capture 3D images are some of the features of these glasses. A case in point would be Google Glass. These glasses provide a platform for consumers to share their pictures and videos on social networking websites such as Facebook and Twitter.

The global smart wearable entertainment devices and services market is marked by the presence of a large number of players and thus, the market is fragmented. Players in the market include platform providers, telecommunication operators, device manufacturers, content providers, and application providers. Vendors are using advanced marketing strategies to sell their products. Attractive advertisements are increasingly appealing to the youth worldwide and helping the market to grow. Various telecommunication operators are expected to enter the market in the coming years owing to rise in the adoption of these devices. Players are also involved in many mergers and acquisitions activities so as to gain a strong foothold in the market.

The report profiles key players in the smart wearable entertainment devices and services market. They are Atheer Labs, 4D Force, Brilliant Services, Emotiv Systems, Carl Zeiss, Fat Shark, Gameband Minecraft, Logbar, Fin Robotics, Glassup, Skully Helmets, Intelligent Headset, Infiniteye, Iron Will Innovations Canada, Neptune, Oculus (Facebook), and Xbox.

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