Players in US Cornmeal Market focusing on Product Innovation to Gain Stronghold

Published Date : Dec 05, 2016

ALBANY, NY, Dec 05, 2016: It provides a comprehensive overview of the cornmeal market in the US, stating the factors supporting its growth or inhibiting its trajectory. The impact of the prevailing regulatory policies on the overall market is studied and the bargaining power of both suppliers and buyers are gauged using industry-leading analytical tools. The report thus compiles exhaustive information, aimed at providing stakeholders a better perspective of the cornmeal market in the US.

The demand for cornmeal in the US is expected to remain steady between 2016 and 2020. During this period, the market for cornmeal will register a moderate CAGR of 2% during the aforementioned forecast period. The increasing demand for corn-based snacks will give significant impetus to the cornmeal market in the U.S. On account of being mature, the market in the US has become somewhat stagnant. Thus in order to continue witnessing sustainable growth, leading players are investing in product innovations with regards to product variants and corn ingredients. The market is certainly expected to benefit from the launch of new product variants. 

Based on product type, the report has segmented the cornmeal market into corn grits, wheat flour and mixed, whole grains, ready-to-eat cornmeal, brewery grits, and corn flour. Among these, the brewery grits segment is expected to beat other segments in terms of growth rate over the course of the forecast period. The high preference of manufacturers towards corn grits as a more affordable alternative to barley malt is a key factor driving the demand from the segment. Also using corn grits helps in decreasing the overall cost of production, which is a key factor supporting the growth of the segment. 

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Based on end user, the market can be segmented into retail sector, food services sector, and industrial sector. Of these, the industrial sector accounted for the leading share in the market in 2015 and will continue dominating the market through the forecast period. Depending on the type of snack and extruder, manufacturers are trying to provide innovative products using processed cornmeal. This will create significant opportunities for the growth of the segment. 

Besides providing refined forecasts, the report also presents a detailed assessment of the market’s vendor landscape. Companies such as SEMO Milling, Raymond-Hadley, Maseca, LifeLine Foods, J.M. Smucker, General Mills, Cargill, Bunge, Bob’s Red Mill, Associated British Foods, and Archer Daniels Midland have been identified as the key players operating in the market. The presence of a large number of players has rendered the US cornmeal market highly fragmented. In order to increase sales, these vendors often focus on product differentiation and innovation. 

Some of the other prominent vendors operating in the US cornmeal market are C. H. Guenther & Son, Agricor, Lakeside Mills, Hodgson Mill, Suntava Purple Corn, King Arthur Flour, CGB Enterprises, Tate & Lyle, Shawnee Milling Company, and Wilkins Rogers Mills. 

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