Soaring Demand for Unflavored Sparkling Water to Bring Lucrative Opportunities in Global Sparkling Water Market


Published Date : Dec 19, 2016

ALBANY, NY, Dec 19, 2016: The report presents a comprehensive understanding of the global sparkling water market. It aids in determining the key trends and presents key predictions on the market’s growth in forthcoming years. Key market dynamics such as the investment opportunities, drivers, and restraints impacting the development of the market have also been presented. The competitive landscape section of the market has also been presented. This part throws light on the strengths and weaknesses of the key players operating in the market for sparkling water. 

The first section of the report presents an introduction and overview of the global sparkling water market. The current size of the market and its predicted size has also been presented. The market is poised to rise at a CAGR of over 3.0% from 2016 to 2020. The demand for sparkling water is increasing in numerous nations owing to the increasing count of health-conscious individuals who are consuming it in place of carbonated beverages. In addition, the increasing level of contamination in drinking water has resulted in consumers preferring bottled water, which is safe, bacteria-free, purified, and clean, thus impacting the market for sparkling water positively. Furthermore the increasing occurrence of obesity in children and other types of related health concerns because of increasing soft drink consumption have also worked in favor of the growth of this market. 

In the next section, the segmentation of the market for sparkling water has been presented. In terms of product, the report segments the market into flavored sparkling water and unflavored sparkling water. Amongst these, the segment of unflavored sparkling water came up as a leader and constituted majority of the share in 2015. The reason for the dominance of this segment is its increasing health benefits owing to its nutritious content, hence raising its demand amongst consumers that are health conscious.

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In terms of distribution channel, the report categorizes the market into convenience stores, hypermarkets and supermarkets, independent retailers, and on-trade. Amongst these, the segment of hypermarkets and supermarkets held a dominant share in this market in 2015 and is predicted to maintain its superiority all through the forecast period. This is because consumers are more inclined to shop from retail channels due to increasing in store promotions offered by these channels. 

Geographically, the report categorizes the market into Europe, the Americas, the Middle East and Africa (MEA), and Asia Pacific (APAC). Of these, the Americas held the top share in the market for sparkling water in 2015. This is because of the increasing awareness regarding health within this region, lowering the consumption of carbonated soft drinks and raising the preference toward bottled water and sparkling water, particularly in the younger generation. In addition, the introduction of zero-sugar and diet sparkling water by numerous manufacturers for catering to health conscious consumers in the Americas will also augment the development of the market for sparkling water here. 

The key players operating in the global sparkling water market are Pepper Snapple, Coca-Cola, Danone, Cott, Dr. PepsiCo, and Nestlé, among others, as stated in this study. 

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