Published Date : Dec 26, 2016
Albany, NY, Dec 26, 2016: A recent market research report featured on the portfolio of MarketResearchReports.biz presents a thorough overview of the U.S. market for online language learning. The report is titled “Online Language Learning Market in the US 2017-2021.” The report states that the market will exhibit a remarkable CAGR of nearly 9% over the period between 2017 and 2021. The report states that the rising adoption of economical and flexible cloud-based language learning services will be one of the key defining trends of the future growth dynamics of the market.
One more of the market’s latest trends to gain traction is the rising rate of deployment of learning analytics. The rising competition among content providers in the online language learning field will induce companies to cater to the learner with the help of high-quality content suitable for the learner. Content analytics tools will allow companies in the market to recognize the learning courses that are uncompetitive or the ones that need to be enhanced.
On the basis of mode of deployment, the U.S. online language learning market is segmented into on-premise and cloud. Of these, the segment of on-premise courses accounted for the dominant share in the market, chiefly owing to the presence of a large number of online language learning institutions in the country with the bandwidth required to support the operation of online learning courses. The preference to on-premise language learning course modules is also high owing to the benefits such as advanced security features and easy installment. The segment is expected to witness steady growth over the report’s forecast period as well.
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On the basis of enrollment method, the U.S. online language learning market is segmented into self-paced e-learning and collaborative e-learning. Of these, the segment of self-paced e-learning dominated the U.S. online language in 2016. It is expected that the increasing availability of economical open-source online learning course will lead to increased enrollment in self-paced e-learning courses in the next few years. This factor will help the self-paced e-learning segment retain its dominance over the report’s forecast period as well.
The U.S. market for online language learning features a fragmented vendor landscape owing to the presence of a large number of companies offering a wide range of language learning services and solutions. The market is expected to further witness the entry of several new players, especially startup companies. As a result, the market will become increasingly competitive in the next few years. Product differentiation will be key to sustainable growth. To bank on this opportunity and differentiate their products from those of the competitors, companies in the U.S. online language learning market have started focusing on collaborating with telecom operators to provide specialized e-learning programs through mobile phones.
Some of the leading vendors operating in the market are Linguatronics, Rosetta Stone, Sanako, Pearson ELT, McGraw-Hill Education, Edusoft, Macmillan Education, Houghton Mifflin Harcourt, OKpanda, Onwards Learning, Sanoma, Oxford University Press, and Voxy.
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