Advertising Sector’s Growing Interest in AR Technology to Boost Global Mobile Augmented Reality and Virtual Reality Apps Market


Published Date : Jan 09, 2017

ALBANY, NY, Jan 09, 2017: The new report added, titled “Global Mobile Augmented Reality and Virtual Reality Apps Market 2016–2020” to the portfolio of medical equipment market research reports. During the course of the forecast period, the market is expected to exhibit growth while riding on a robust double-digit CAGR of 74.4%. The analysts have researched the market growth on the basis of key segmentation categories, viz. end-user, industry, and geography. The report has given a broad overview of the research methodology and economic indicators used so as to understand the scope of detailing and accuracy exhibited with regard to market numbers and other vital elements.

With a comprehensive study of key players such as Augmented Pixels, Blippar, DAQRI, Wikitude, Aurasma, and Catchoom, the report has provided deep insights into the competitive scenario of the international mobile augmented reality (AR) and virtual reality (VR) apps market. The analysts have collected inputs from industry experts to offer an all-embracing reports of the market, including upcoming growth opportunities and an exhaustive examination of the market landscape. 8i, Facebook, GoPro, Google, Legend3D, and High Fidelity are some of the other prominent vendors evaluated in the report.

Interested buyers of the global mobile AR and VR apps market report are provided with thorough information about the significant market drivers and constraints to help them make informed business decisions. Augmented usage of the AR technology in advertising verticals has boosted the market exceptionally. However, the market could grow lethargic until the vendors make mobile AR and VR apps interoperable across different mobile platforms.

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Currently, the lack of interoperability has slightly stunted the growth of the market. Nevertheless, with increasing number of synergies with the providers of mobile AR content, the market is predicted to compensate for the restraint. The AR technology is targeted by different vendors today to accelerate its advancement through acquisitions with other vendors in the market.

On the basis of geography, the global mobile AR and VR apps market has been segmented into Europe, the Middle East, and Africa (EMEA), Americas, and Asia Pacific (APAC). The report has given out a meticulous comparison of the aforementioned regions in terms of revenue and CAGR. By industry, the key market segments studied are gaming and entertainment sector, marketing and advertisement sector, retail sector, industrial sector, and healthcare and wellness sector. Each of these industries are evaluated for their contribution in the market, taking into account the number of app downloads. Considering the end-users, the report has provided some vital numbers in the context of revenue generated through enterprises and consumers.

With substantial usage in aviation and medical sectors, the VR technology has emerged as one of the most innovative and sophisticated technologies. A rising number of vendors are considering mergers to contribute to the hardware and software fields of the VR technology.

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