Growing Concerns over Fitness to Boost Demand for Sports Nutrition


Published Date : Jan 09, 2017

ALBANY, NY, Jan 09, 2017:  The publication is titled, “Sports Nutrition Market In US 2016-2020.” The study analyses the trends and the growth trajectory of the U.S. market for sports nutrition. It further analyses the dynamics that are projected to influence the progress of the market in the near future. An intrusive insight has also been provided in the study on the key participant in the U.S. sports nutrition market and their market shares, products, and key strategies.

According to the report, the U.S. market for sports nutrition is expected to witness an 8.46% CAGR from 2016 to 2020. In order to achieve their desired health goals, health conscious consumers are focusing on the consumption of effective products for sports nutrition. Owing to the growing shift of consumers towards natural formulations from artificial ingredients is intensifying the demand for herbal and natural products across the U.S. Their demand is further expected to rise in the near future owing to their long period effectiveness and fewer side effects. Nutraceuticals are referred to as the products which are derived from several food sources along with additional health benefits that can help consumers to attain their fitness goals quickly and efficiently.

Arbonne has introduced a new and wide range of clean plant-based supplements which includes a mix of botanicals such as cayenne that helps in regulating the blood flow and supports circulation, turmeric for the purpose of joint support, and ginseng for enhanced performance and energy. Moreover, the manufacturers are introducing performance fuelling ingredients such as caffeine, androstenedione, beta-alanine, nitrous oxide, and creatine. These ingredients play an important role in the U.S. sports nutrition market. Various well established nutritional advocates are incessantly researching on the development of new and advanced ingredients to propel the performance of athletes and sportspersons.

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In terms of product. The U.S. sports nutrition market has been classified into protein based products and non-protein based products. In 2015, the protein based product segment dominated the market and is projected to maintain a leading position until 2020. As whey protein being the core ingredient, protein based sports nutrition food products have gained prominence across a wide consumer base. The growing demand for this product type can be attributed to its organic nature, economic cost, and health benefits associated with it. Companies like BPI Sports, MusclePharm, and Glanbia have introduced a premium protein based product range to cater the niche consumer base.

Sports nutrition products are distributed through various channels such as small grocery retailers, specialty stores, and hypermarkets and supermarkets.  The market was dominated by the hypermarkets and supermarkets segment in 2015 and is likely to remain the same over the forecast period. The vendors in the market are Purus Labs, Glanbia, Coca-Cola, Clif Bar, and BPI Sports.

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