Cloud-based Deployment Model Serves Maximum Demand in Global Marketing Automation Software Market


Published Date : Mar 06, 2017

ALBANY, New York, March 06, 2017 – MarketResearchReports.biz announces the addition of a new report to its repository, which contains thorough reports of all the factors that may influence the demand in the near future, positively or negatively. The report, titled “Global Marketing Automation Software Market 2017-2021,” has been prepared using proven research methodologies and estimates the market to expand at a significant CAGR of 8.22% during the forecast period of 2017 to 2021. 

The report observes that marketing automation software is primarily helpful in streamlining, scheduling, segmenting, and tracking the marketing campaigns. With this software, a number of repetitive tasks are removed, which in turn improves the overall efficiency. Moreover, marketing automation software provides features such as campaign creation and management, e-mail marketing, and data collection, storage, reports, and reporting. It does so by connecting various marketing channels such as content marketing, social media, and e-mails. Marketing automation software assists in proper organizing of the data, which in turn results in increased revenue and better return of investment (ROI). In addition to that, this software is capable of providing customer-specific information to the companies so that they can segment their consumers and target them accordingly on the basis of common interests and behaviors. 

According to the report, some of the key factors driving the global marketing automation software market are: increased need for improved customer digital experience, need for advanced regulatory compliance on software licenses, growing need for lead nurturing, and surging demand for higher ROI. Conversely, some of the challenges for the market include increased risks related to data security and privacy, interoperability issues, lack of comprehensive integration strategy, and high cost of the software. The report also highlights a few trends that must be noted by the players, such as emergence of location-based marketing, increasing adoption of omnichannel marketing model, and growing need for improved marketing assets visibility. 

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Based on deployment model, the report segments the global marketing automation software market into on-premises and cloud-based. Out of these two, cloud-based deployment model software is surging significantly ahead of on-premises segment. With cloud-based automated marketing software, enterprises can reduce operational duration and regulate payment. This also helps in reducing periodic maintenances and updates. Geographically, the report analyzes the potential of three regions: Americas, EMEA, and APAC, and rates the Americas are the most lucrative region with most of the demand coming from the countries of the U.S., Canada, and Mexico. 

The report identifies Oracle, IBM, Salesforce.com, Marketo, Act-On Software, HubSpot, Adobe Systems, and Infusionsoft as the leaders in highly competitive global marketing automation software market. It expects the competition to intensify further in the new future with added demand coming from various industries such as media, manufacturing, IT, retail, healthcare, and education. Some of the other prominent players in this market are Teradata, Cognizant Technology Solutions, Hatchbuck, iContact, eTrigue, GreenRope, Inboundio, Salesfusion, SALESmanago, LeadSquared, MarcomCentral, SAP, SAS Institute, and SharpSpring. 

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